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"I'm sorry, Mr. Zhong, but our company's advertising department has no promotion plan in this regard."

"Hello, our vice president still thinks this proposal is too risky, so we cannot accept your offer. I am very sorry."

"We still feel that the risk is too great. If you have already found another sponsor, you can show us the relevant data. If the data is good, we will definitely consider it."

...

After making many phone calls in a row, Zhong Ming was very embarrassed, and all of them were turned away!

Zhong Ming's offer was that the first episode of the special program would range from 600,000 to 2 million yuan, half of which would be used as a bonus for answering questions, and half as a sponsorship fee. Of course, the specific quotation depends on the popularity, that is, it depends on the number of respondents.

If the number of answerers can reach the million level, then the quotation for each program will reach 2 million, of which 1 million will be used as a bonus and 1 million will be a sponsorship fee.

To be honest, buying a head for 2 yuan can be regarded as a relatively cost-effective deal.

Of course, the current number of active users of "Xuehai Wuya" is only about 300,000, so the price will naturally be lowered. According to Zhong Ming's current quotation, the sponsors only need to pay 600,000 yuan, 300,000 yuan will be used as a bonus, and 300,000 yuan will be used as a sponsorship fee. Calculated in this way, if ten special advertising sessions are held within two weeks, the publicity funds can be recovered and profits can be realized.

600,000, which is already the price of cabbage compared to the advertising fees of variety shows. You must know that the advertisements on many websites cost 5 yuan for 10 clicks, and many people clicked in by mistake. It is closed in seconds, and none of the high-quality users who come in; many prime-time advertisements cost 60,000 to 70,000 yuan per 5 seconds, and 600,000 yuan is enough to broadcast ten five-second advertisements.

In "Xuehai Wuya", it is equivalent to buying a high-quality customer for 2 yuan, and the whole event lasts for 40 minutes, which is equivalent to a 40-minute advertising session. The effect is much better than the previous two.

In the end, what Zhong Ming didn't expect was that everyone didn't like such a bargain!

However, it's understandable if you think about it carefully. After all, this promotional routine is too trendy. These companies are not sure whether they can achieve the desired publicity effect, and they don't want to be the first to eat crabs.

No way, I still have to keep looking. After all, with so many advertising brands, Zhong Ming only needs to bring a few.

The key is to have a sponsor to test broadcast the first episode to prove that the number of active players in the game can indeed be converted into real popularity and attention, and then subsequent sponsors will follow up.

This time it's a takeaway company called "Eat Me".

This can be regarded as a relatively large company, and the name is very down-to-earth. However, this company does not have any monopoly position in the food delivery industry, and there are still many food delivery companies competing with them.

Zhong Ming contacted the person in charge of the advertising department of Eat Me through the phone number on the website.

"Hello, my surname is Zhong, and I am the world architect of the project team of "The Boundless Learning Sea". I would like to talk to you about business cooperation."

Zhong Ming still started with the old rhetoric. At this time, the other party would usually continue to ask questions. Anyway, he would continue to explain later, so there was no need to talk too much at the beginning.

Unexpectedly, the other party asked after a moment of silence: ""Xuehai Wuya"? Is that the answering game that is very popular in the Linking circle of friends recently?"

Zhong Ming was taken aback, yo, this buddy knows.

Although "Xue Hai Wu Ya" is considered popular recently and has been on the hot search, but after all, it has only been popular for a short time, and many people still don't know about it.

It seems that this person is also a player of "Xuehai Wuya", or at least knows about this game, so it's easy to handle.

Zhong Ming briefly explained his intention, and briefly introduced the current situation of the game. The asking price was still the same as before, 600,000 yuan, of which 300,000 yuan was used as a bonus for answering questions.

The other party hesitated for a moment and asked, "Excuse me, what did you say just now, the answer section in "Xue Hai Wu Bai" is called?"

Zhong Ming: "Millions of coins."

The other party was very embarrassed: "... this name, uh, is very good. Why is it a million?"

Zhong Ming explained: "Because according to our goal, in a short period of time, one million people will participate and share one million prize money. Of course, we can't do it yet. This is a small goal of ours."

The other party was silent.

Zhong Ming thought that this person, like everyone else, was too expensive.

As a result, the opposite party was silent for a moment and said: "In this way, we are willing to give one million, but we hope that all of this one million can be used as a bonus. At the same time, our company can be responsible for spending money on advertising and marketing, buying hot searches, and hype."

Zhong Ming was stunned for a moment: "You mean, there is no sponsorship fee this time?"

The other party said: "Yes, I have played "Xuehai Wuya", and I know that it is very popular in the circle of friends recently, and I am willing to cooperate with you in a marketing. I think since it is called a million dollars, it must be a million dollars. , otherwise it will not be a topical effect. However, it is still doubtful whether the corresponding publicity effect can be achieved, so we are only willing to give you this one million bonus, sponsorship fee... we will have to wait for our next cooperation to discuss. You What do you think?"

Zhong Ming said without hesitation, "Yes."

...

After hanging up the phone, Zhong Ming felt a little unbelievable.

There are even sponsors who offer to increase money? !

Of course, the person in charge of the advertising department on the opposite side is not stupid, he is not just adding money, obviously they also have to come up with a corresponding marketing plan!

With the help of the popular game "Xuehai Wuya" to stir up the popularity of "answering questions and sharing millions of bonuses", so as to achieve the purpose of promoting the company.

Strictly speaking, is this considered eating? The company buys publicity from the "Xuehai Wuya" project, but it is equivalent to two companies doing publicity together. The new section, and Eat Me Company is using this to promote the company's brand image!

It just so happened that the person in charge of the advertising department was also thinking about the latest marketing plan, and he was playing "Learning the Sea Without Limits" and was very interested in this new answering program. It can be said that the two hit it off!

This is a win-win situation—as long as the heat can really stir up.

Of course, the only problem was that before the publicity effect was determined, the advertising department of Eat Me was unwilling to invest more money, so they only gave 1 million as a bonus, and did not give any sponsorship fees.

But Zhong Ming doesn't care, the sponsorship fee can be earned slowly in the future, the most important thing is to boost the popularity of "Millions of Big Coins" first! Now there is the advertising department of the company that has eaten it to help promote the promotion, even if you don't get the sponsorship fee, it's not a loss.

Anyway, there will be more opportunities to make money in the future, Zhong Ming is not in a hurry!