Restart the Gaming Era

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The reason why Zhang Xinjie was angry, in the final analysis, was because he felt that the Weiguang live broadcast was different from the previous enemies.

The previous live broadcast platform followed the same path as Linghu Live, poaching people, burning money, and creating popularity.

The routine of these live broadcast platforms is to first burn money to find big anchors, and desperately promote it, hoping to bring traffic to their platforms through big anchors, and then feed back the platform by receiving gifts after the traffic is brought up.

However, it is unsustainable for most of the platforms to burn money. After burning and burning, there is no money. The final result is that very few platforms can achieve profitability and live a very nourishing life; a small number of platforms succeed in financing; Losses, directly cool off.

In the previous live broadcast platform battle, Linghu Live has the most money and the most viewers, so the anchors will naturally gather together, and they will be invincible. Even if one or two major anchors are poached by other platforms, Linghu Live's hematopoietic ability is so strong that it can immediately win a new anchor without hurting the bones.

But now, the routines of the Weiguang live broadcast platform are completely different from other live broadcast platforms. Because it doesn't burn money or poach people, but discovers its existing stock and converts players to the audience.

If you don't burn money, there will be no problems of loss and capital chain break. Even if you don't make money, you won't lose too much, and you will naturally be able to be invincible.

The reason why the low-light live broadcast is so attractive to small anchors is that the income of small anchors here is no less than that of Linghu live broadcast. Although Linghu Live looks glamorous on the surface, most of the income comes from the big anchors, and the salary and publicity resources will naturally be concentrated on the big anchors.

The platform advertises that many big anchors earn several million or tens of millions, which is the treatment that only a small number of top talents have, and there are also some factors of bragging. In fact, the exposure of many small anchors who have just signed a contract is too low. A basic salary of 1,000 to 2,000 yuan a month is already good, and the gift money is divided 50-50 with the platform.

Shimmer Live can also give these basic salaries, and the platform gets very little gift money, basically giving it to the anchor, and the exposure of newcomers is much higher than other platforms, the contract is still a dynamic contract, and the new anchor does not have to worry It's cheaper to sell yourself, as long as the popularity rises, the salary will automatically increase.

In other words, the Weiguang live broadcast platform provides a fair competition platform for all new anchors, and has a great advantage over other platforms in attracting new anchors.

Of course, some people may say, what about the prospects?

If you can achieve the top few in Linghu live broadcast, the income may be hundreds of millions, can you do it in Weiguang live broadcast?

Of course not, but the problem is that most small anchors don't think so long-term.

Now you can only receive a dead salary of a few hundred yuan a month, and you are already thinking about earning a million a month in the future? No one will be so ambitious, it is normal to get the immediate benefits first.

What's more, Weiguang Live strives to create a small circle that is self-indulgent. The core of this small circle is the group of gamers. It is good to expand slowly with this small circle as the core, and there is no need to rush to attract traffic.

Burning money and drainage, the traffic comes and goes quickly, it is just a castle in the air, the foundation is not stable; but once the small circle of enclosing the land is formed, the stickiness will be much greater.

Zhong Ming’s Bilibili in his previous life also engaged in live broadcasting. Although the live broadcasting platform is inferior compared to Douyu, Huya and other platforms, the audience’s stickiness is very high. Many small anchors live live broadcast just for fun, and they don’t expect to get rich overnight by live broadcasting. They just want to live broadcast to find some like-minded people, and they don’t care whether they make money or not, so even if other platforms make more money, they still insist on live broadcasting on station B.

The Weiguang live broadcast platform is also taking this path, encouraging some newcomers to live broadcast for self-entertainment, forming a small circle of self-indulgence. Although the scale is small at the beginning, it is reliable enough.

It's not that Zhang Xinjie finds Shimmer's live broadcast so difficult to deal with, it's just that he feels a little disgusted.

This feeling is like you originally occupied the upper reaches of the river and drank the clearest river water, but suddenly another person went further upstream to drink water, although he drank less and you drank more, But having him take the first sip always makes you feel very uncomfortable.

Manager Bai tentatively said, "Why don't you, Mr. Zhang, I'll contact the public relations department and invite some sailors? Right now, Weiguang's live broadcast is still not in the cards, and it's all supported by Tang Ying. Rhythm, then..."

Zhang Xinjie didn't speak, just tapped on the table lightly, noncommittal.

Similar methods were used during the live broadcast platform wars. It was commonplace for everyone to ask the navy to discredit each other.

After thinking for a few minutes, Zhang Xinjie said: "The navy can be found, but don't make it too obvious, and there is no need to place too much hope on it. There are two other things. First, we have an incentive plan to encourage New anchors come to us to live broadcast and sign contracts; secondly, to go to Weiguang live broadcast to find people, whoever is popular will find someone, and live broadcasting is ultimately about content. Doesn’t he feel that he has strong blood-making ability? Come over a few, viewers will not be able to see the content they want to watch for a long time, and this platform will soon become cold."

Manager Bai nodded: "Yes, Mr. Zhang."

Manager Bai withdrew, Zhang Xinjie stood up and looked out the window.

It stands to reason that Weiguang Live is estimated to be barely ranked in the top ten in the entire live broadcast circle. Compared with Linghu Live, its size is completely a sky and a ground.

In terms of platform scale and friction between the two sides, Linghu Live still has many more threatening enemies.

However, Zhang Xinjie instinctively felt that Shimmer Live was the most dangerous enemy, so he decided to spend money to poach people.

Now that Linghu Live is making a lot of profits, it would be very worthwhile to burn some money to poach people.

Zhang Xinjie himself can't explain why he attaches so much importance to the live broadcast of Shimmer, maybe because it has taken a different path from the traditional live broadcast platform, and the results have been good so far?

However, Zhang Xinjie only paid a little attention. After all, as a new live broadcast platform, the biggest enemy is never the outside world, but himself.

Weiguang live broadcast needs to solve two problems. The first is to convert its own game users into live broadcast users, and the second is to let users pay and pay for live broadcast. If these two points are not done well, the low-light live broadcast will only fail on its own.

...

Tang Ying's residence.

Zhong Ming stretched out on the sofa, then inserted a piece of fruit with a fork from the coffee table and put it in his mouth.

"Is the live broadcast going well recently? If you feel that there is any lack of function in the live broadcast software, you can mention it. I can't say anything else. The program must be the most powerful. You can have whatever function you want." Zhong Ming said.

Tang Ying hasn't reached the broadcasting time yet, she looks very casual in her pajamas, and is also eating fruit: "The live broadcast is okay, as far as the functions are concerned, these are enough for now. But I feel that the number of people is still not up."

"There's no need to rush this. The popularity of the live broadcast platform is not something that happens overnight. If you are too anxious, you will easily die suddenly." Zhong Ming said.

"That's right, you can worry about these things, after all you are the boss." Tang Ying smiled.

Zhong Ming thought for a while, and said: "I have an idea recently. The people in the Weiguang studio are in charge of the current live broadcast of Weiguang. It feels very informal and definitely not a long-term solution. I plan to live broadcast Go out independently, do you want to be a CEO for fun?"

Tang Ying was stunned for a moment, then shook her head vigorously: "No, no, no, I'm not interested. I want to live live every day and want to have a good time. Doesn't being the CEO exhaust me? No, no, no. Besides, I'm not that kind of material either. .”

"Then, is there any good candidate? A reliable person." Zhong Ming said.

"Let me think about it..." Tang Ying fell into deep thought.

Although Tang Ying has only stayed in Linghu live broadcast after graduating from university, she is also a well-known anchor in the industry after all, and knows many staff members of various live broadcast platforms.

Among them, many directors and persons in charge of other platforms have also contacted Tang Ying in private, or have some friendships.

At the same time, Tang Ying has always been in the live broadcasting industry and eats the most melons. Which platform's managers are reliable and which ones are not? Naturally, she can hear a lot of hidden inside information.

Zhong Ming doesn't know much about these things in the live broadcasting circle, and it's not always possible to find a suitable candidate in an interview, so Tang Ying's recommendation is a relatively reliable choice. After all, Tang Ying is a smart person, so her vision should not be too bad.

Tang Ying thought for a while: "Chen Nan, this person is quite reliable. He is also a person in charge of Linghu Live. He is at the same level as Manager Bai, but he seems to be excluded in Linghu Live. He doesn't like it very much. He has a strong ability in event planning for those behind-the-scenes methods, and he has also made a few big anchors popular. I have cooperated with him a few times, and the results are not bad."

"Hmm...Okay. Then you can help me find out about him some other day. If he is willing to come to the low-light live broadcast, he will be poached. Although it is impossible to give him the position of CEO from the beginning, the power is definitely more powerful Fox Live is much bigger over there."

"Okay, I'll ask him in a while. I think he is also in a state of entanglement now, and is hesitating whether to leave Live Fox or not."

...

The development of "Ink and Cloud 2" is also progressing steadily.

The estimated development time for the game is four months, and the release date is tentatively scheduled for October.

At present, "Ink Cloud 2" is still in the early stage of planning, mainly debugging the physics engine and setting the art concept map. These tasks will take about two to three weeks, and as the development progress progresses, these tasks are still in progress. To continue.

During this period, Weiguang Studio has gone through a new round of expansion, and the staff has further increased, and the entire 66th floor has been covered.

Zhong Ming is also planning to separate out some people to be responsible for the Shimmer live broadcast, but since no suitable person in charge has been found yet, this matter can be discussed in the long term.

Yunuo Technology is starting to develop a new holographic projection display. The design plan has almost been finalized, and the next step is to develop an engineering prototype.

Tianji Studio has no new development plan for the time being. After all, "Dawn Era" and "City Guard" are games with a particularly long lifespan. Tianji Studio only needs to ensure the normal operation and stable revenue of these two games. Now, Zhong Ming is not so short of money now.

Instead, Zhong Ming told Jia Jia and Director Xie that if they have any games they really want to make, they can also set up projects freely.

As for Zhong Ming himself, he wanted to take advantage of the recent period of time to learn the speeding driver's license.

In fact, Zhong Ming didn't really need this thing, he had already made so much money, the worst thing was to find a full-time driver, and it didn't matter if he didn't know how to drive.

However, Zhong Ming has another plan, which is to develop a speeding game, and maybe launch a matching speeding simulator.

If you really want to make this kind of game, there must be a problem if you don't know how to drive a speeding car. It's hard to make a good game.

...

Now that I have decided what I want to learn, the next thing is easy to talk about, find a bigger driving school, sign up and pay.

Before officially starting to learn, Zhong Ming also checked the relevant tutorials on the Internet to learn the basics of flying cars.

Zhong Ming had also seen others drive a speeding car before, and he knew that the driving style of a speeding car in this world is actually not like a car, but a bit like an airplane.

However, the speed of flying cars is far worse than that of airplanes. Strictly speaking, compared to airplanes, flying cars are probably equivalent to electric cars compared to motorcycles. The former is much slower than the latter, but more secure.

The steering wheel of the flying car is similar to the steering wheel of a racing car, but it is more flexible. In addition to tilting left and right and turning, it can also be pushed forward and backward, that is, to dive or pull up.

However, the reason why flying cars are safer than airplanes is because they work differently from airplanes. Its action depends on the nozzles at the bottom and rear of the car body. The direction of these nozzles can be adjusted freely, so the flying car can hover in the air, move sideways, and brake at any time without worrying about stalling and falling.

There are more dashboards on a speeding car than a car, but much less than an airplane, mainly including altimeter, airspeed indicator, pointer, etc. Relatively speaking, driving is not as complicated as an airplane, and it can be regarded as a fool-like flight.

Moreover, the flying car has relatively mature autopilot technology, and it is basically enough to drive autopilot at ordinary times. However, as a driver, you still must have the ability to drive manually, mainly because you are worried about the event of an accident.

Moreover, a large part of the flying car license is for safe driving training. After all, in most cases, as long as the ordinary car does not drive too fast, at most it will be scratched, rear-ended, or hit a tree. .

Zhong Ming was not worried about whether he could learn it, he felt that he should not be like Tang Ying, who failed the second subject after studying for several months.

After all, Zhong Ming had used super reflex nerve medicine before, and his reaction was faster than that of ordinary people, so he had a natural advantage in this respect.