Restart the Gaming Era

Chapter 328 The Unique Advantages of Twilight Live Streaming

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The grand view of the world is downstairs.

Chen Nan turned on the camera on the bracelet, and tidied up his collar.

Not long after, a young girl came out of the hall: "Is that Manager Chen? Please follow me."

Chen Nan knew that this girl was called Miao Zhu, and she was Zhong Ming's assistant.

Following Miao Zhu to the 66th floor by elevator, Chen Nan took a look at the situation on this floor intentionally or unintentionally.

On the entire 66th floor, there is only Shimmer Studios. Some of the employees are staring at the screen, some are communicating with other people, and they are all in good spirits.

This is the first time for Chen Nan to come to the game company, and it feels very fresh.

He can also roughly distinguish the different groups. The art group is full of original paintings and models on the screen, and at a station outside, an artist is drawing original paintings.

This is an original painting of the scene, under the blue sky, the sea is calm, and several small fishing boats are floating on the sea. The merman in the sea walks on the waves, as if singing with the wind, and in the distance of the picture, a scholar holds a pen in one hand and a scroll in the other, gliding on the waves, but the waves under his feet are black.

The style of the whole picture is ink style, impasto style, but the color looks very bright and gorgeous.

Chen Nan guessed that this should be a new game being developed by Weiguang Studio. He had long heard that Zhong Ming was particularly fond of Chinese-style games.

Relatively speaking, the style of the company can be roughly seen from the employees.

The employees of some companies are all listless with dark circles under their eyes, and you can tell at a glance that the company works a lot of overtime; the employees of some companies seem to be working hard, but they are actually fishing like crazy.

But the Weiguang studio is obviously different here. It is completely in full swing, and everyone is in a good state of mind, which is the characteristic of creative work.

"Mr. Zhong should be back soon. He is going to learn his driver's license today. You can wait here for a while." Miao Zhu led Chen Nan to a small reception room and handed him a glass of water.

"..."

Chen Nan took the water glass as a thank you, and waited for two minutes in the reception room.

Although there was nothing wrong with learning a driver's license, it made Chen Nan confirm that Zhong Ming was indeed as young as the legend said.

Of course, Chen Nan knew about the situation of the Weiguang studio.

The recently popular "Xuanjia Project" has become the most popular project on most live broadcast platforms, and Weiguang Studio has become famous for it. Coupled with the accumulation of many classic games before, it has become a well-known boutique game in China. studio.

It was because of this that Chen Nan accepted Tang Ying's invitation and was going to come and have a look.

In fact, Chen Nan has already achieved a middle-level position in Linghu Live. Although he was squeezed out for various reasons, his resume and achievements are still very gorgeous.

There are many other suitable job opportunities. Relatively speaking, Weiguang Live is really a small platform. If Chen Nan had to choose by himself, he probably wouldn't come here.

It's not that a small platform is necessarily bad. The key is that there are few resources and little room for development. Chen Nan is very worried that he will not be able to get resources and make achievements, which will affect his own development.

After waiting for a short time, Zhong Ming pushed the door open and entered.

"Manager Chen, right? Hello."

The two shook hands and exchanged a few pleasantries.

To Chen Nan's surprise, Zhong Ming's age was really young, and there was nothing special about his clothes.

If he saw it in the company, Chen Nan would probably regard Zhong Ming as a new employee.

This time is actually not really an interview, but more precisely, it should be about cooperation. Although Zhong Ming would be Chen Nan's direct superior, after all, Zhong Ming was not very clear about the specific work of the live broadcast. Some key decisions in the future would still need to be discussed by two people. Zhong Ming would still try to give Chen Nan as much freedom as possible.

Chen Nan first briefly introduced his resume.

It has been five years since he joined the live broadcasting industry. During these five years, he has been promoted step by step to the middle level. During this period, he has participated in several major revisions, and has also made several popular anchors popular. His experience in all aspects is no problem at all.

As for the conflict with Linghu's live broadcast, Chen Nan didn't shy away from it, and simply said it. In fact, this is not surprising. After the company grows, from the start-up period to the stable development period, there will inevitably be factions and struggles within the company. Zhong Ming is very clear about this.

Zhong Ming asked a few more simple questions, and was quite satisfied with Chen Nan's answer. It seemed that Tang Ying was quite accurate in judging people. He was indeed a capable and willing to do practical things.

"Mr. Zhong, can you briefly introduce the current situation of Shimmer Live?" Chen Nan asked.

Talking about cooperation is a two-way street. Zhong Ming is satisfied with Chen Nan, and Chen Nan also has to consider choosing the one with the best prospects and the most suitable for him among the many job opportunities.

From the current point of view, Weiguang Live has only one advantage over other live broadcast platforms, that is, they are game content developers, but is this useful for live broadcasting? How to convert? This is what Chen Nan is more interested in.

Zhong Ming smiled, tapped a few times from the bracelet, and called out a piece of data.

However, he did not directly show this data to Chen Nan, but asked a question first.

"Manager Chen, imagine this scenario."

"Now, there is an explosive game with excellent quality and good live broadcast effect on the market. If it is broadcast live on Linghu, how should we use this game?"

Chen Nan asked, "Is it a stand-alone game or an online game?"

"It's all the same, stand-alone game, but it must be a stand-alone game that requires technology." Zhong Ming said.

Chen Nan thought for a while: "Arrange some big anchors to live broadcast this game, and then arrange some activities, such as customs clearance competitions. The anchors who clear the customs the fastest can get good publicity resources and encourage the anchors to quickly pass the level."

Zhong Ming nodded: "Yes, this is a conventional method. But it's actually useless—even if the website doesn't arrange it, the big anchors will inevitably broadcast these games live, and the effect of customs clearance racing will not be too obvious, because this Activity is definitely lagging."

"..." Chen Nan nodded.

Judging from the previous live broadcast experience of Linghu, this is indeed the case. For some stand-alone games, such as "Resident Evil", it is often difficult to achieve good results even if a customs clearance racing event is arranged. The key to the so-called "lag" is that the live broadcast platform cannot obtain in-game data.

Take Linghu live broadcast as an example. To join a racing event, you must arrange several options, such as the anchor who will be the first to pass the game, the anchor who will pass the game the fastest, etc., but how to verify these? It can only be through video recording and manual review.

For example, the video submitted by streamer A shows that he completed the customs clearance at 7:00 p.m., while other streamers are all later than 7:00 p.m., then streamer A can get rewards.

However, if anchor A clears the game at 7:00 p.m. on the second day of the game’s release, the website personnel will have to screen and review, and after finalizing the eligibility of the anchor A’s award, it may be after 10:00 p.m. on the second day of the game’s release. Even the next day.

The most valuable live content of anchor A is his live broadcast from the release of the game to the time when he clears the level at 7 o'clock the next day, but because he is only a small anchor, Linghu Live has no way of judging that he will be the first to clear the level As an anchor, there is no way to promote resources for him.

In other words, because Linghu Live cannot obtain in-game data, it can only be screened through the clumsy method of manual review, so there is no way to achieve a reasonable allocation of resources.

Chen Nan looked at Zhong Ming, could it be that there is a better solution for the low-light live broadcast?

Zhong Ming said: "If it is a low-light live broadcast, then this problem is easy to solve. Directly find the program group to retrieve the in-game data, open a separate section on the live broadcast page, and use the form of a leaderboard to rank the game progress of all the anchors from high to low. A ranking. In this way, viewers only need to click directly to enter the host’s live broadcast room, and the top-ranked anchors will get promotion resources immediately.”

Chen Nan was stunned for a moment, is there such an operation?

But after thinking about it carefully, this kind of operation is actually very normal and reasonable. The problem that could not be solved at all before was solved so easily after obtaining the in-game data!

Zhong Ming continued: "The same is true for online games. On many live broadcast platforms, anchors often fake for better program effects. For the sake of program effects, they abuse dishes, cover up all their IDs and game information, and let the audience I thought I was playing a high-end game, but I was actually playing a low-end game. And some anchors who were really playing a high-end game, but because the program was not effective, no one cared about it.”

"However, there will be no such problem in the low-light live broadcast. All the game information of the anchor can be directly queried. The audience can see at a glance what level he is. If the audience wants to watch high-end games, they can see it by filtering. Those streamers who are really skilled will not be buried."

"So that's how it is..." Chen Nan understood.

This is indeed a huge advantage, and at present, except for the low-light live broadcast, other live broadcast platforms cannot do this at all.

Because ordinary R\u0026D companies will not cooperate with the live broadcast platform to do this kind of function at all, let alone hand over the data in the game to the live broadcast platform.

This is not just a technical issue (it would be more troublesome if two companies are connected to a similar data sharing system), but more because game companies value their own game data very much. The data are actually commercial secrets and cannot be given to anyone casually.

If you want to get these data, the live broadcast platform must bid extremely high to be possible, but the live broadcast platform will definitely feel that it is not worthwhile.

But in the low-light live broadcast here, it is not a problem at all.

What's more, there are actually only a few popular games on the market now!

No one can get the game data for the games that are not from Weiguang Studio. Of course, it goes without saying that the key point is that the games of Weiguang Studio have already occupied a very important part of the live broadcast platform!

"Xuanjia Project", "Resident Evil", "City Defense War", "Zodiac Guardian"... The games on the Weiguang platform cover PCs, consoles, bracelets, simulators and other platforms, and all of them are very popular.

Just the game "Xuanjia Project" is enough for other live broadcast platforms to drink a pot.

"As for how precious these data are... Manager Chen, you are a smart person, you should be able to understand it after just looking at it."

Zhong Ming untied the bracelet and handed it to Chen Nan.

These data can't be sent directly to him, but it's okay to just take a look.

Chen Nan took the bracelet and found that it contained very detailed data. Various data in "Xuanjia Project", including the average number of kills per game, average damage per game, moving distance, and even some of the data of the players when using the GS1 simulator. Behavioral pattern analysis, all of them.

It can be said that as long as it is a game on the Weiguang game platform, as long as there is data in the game, there is nothing that cannot be found.

Not only online games, stand-alone games also have these data.

Chen Nan also saw the data of "Resident Evil" on it, including the clearance time, effective steps, special means of clearance, etc. Some anchors only use a knife to clear the boss, and they can find it directly.

Chen Nan quickly realized the importance of this data.

If these data are combined with artificial intelligence algorithms, in theory, players can easily find any anchor he wants to watch.

This is something that other live streaming platforms will never be able to do.

Zhong Ming took back the bracelet, he could tell that Chen Nan had been persuaded.

Smart people save trouble, don't need to explain too much, just get it right.

However, this is not all of Zhong Ming's chips.

"Weiguang Live will soon become an independent company. You can be directly responsible for the work of Weiguang Live. If you achieve remarkable results in a period of time, you can directly serve as CEO and have a high degree of autonomy in the company's operations. You only need to Report directly to me."

"Secondly, I can tell you that the next two games that Weiguang Studio will develop are games with excellent live broadcast effects. They will lead two waves of upsurge at the end of this year and the beginning of next year. During this period, it is The expansion period of Weiguang live broadcasting.”

Hearing this, Chen Nan was really tempted.

Zhong Ming was very frank and did not hide it. For Chen Nan, after coming out of Linghu Live, it is impossible to jump to the position of CEO of any company, at least in a few years, it is almost impossible, because his resume is indeed a little worse.

Zhong Ming can directly guarantee that he will become the CEO of Shimmer Live under the circumstances of "remarkable achievements". I am afraid that other live broadcast platforms do not have this kind of courage.

After all, Zhong Ming is mainly in charge of Weiguang Studio. He mainly wants to develop games, and it is unlikely that the CEOs of other live broadcast platforms will delegate power.

As for the second point, Chen Nan was even more moved.

The game development strength of Weiguang Studio is beyond doubt. Zhong Ming said that this game is a game with "excellent live broadcast effect", so it must be. As for the understanding of games, I am afraid that there are not many people in the whole world who can compare with Zhong Ming.

And "games with excellent live broadcast effects", with these key data, there is too much room for development.

In terms of attracting new anchors, Weiguang Live is completely different from other live broadcast platforms.

"Then, my task is to convert the players of the Weiguang game platform into viewers of the live broadcast, cooperate with the anchor to create program effects, and at the same time... try to keep excellent anchors from being poached as much as possible." Chen Nan said.

Zhong Ming nodded with a smile: "Yes, Manager Chen, you have a good understanding of your work. And here I can tell you the truth: I don't like spending money on live broadcasts, and I don't want to do a loss-making business like spending a lot of money to poach anchors. .I prefer to discover those little anchors who have not been appreciated yet, and build a bridge between the anchor and the audience. But..."

"But this doesn't mean that I can't give great profits to big anchors. If other live broadcast platforms are jealous because of this and want to compete with Weiguang Live on price... then we will tell them: We can burn as much as we want. Accompany."

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