Rewrite the Technological Landscape

Chapter 195 Entering the Western Market

Speaking of this, Zhang Shuxin naturally stopped talking, she chose to believe in Meng Qian, and for some reason, she was suddenly full of expectations for this spark.

Zhang Shuxin is a person with a relatively long-term vision, so to some extent she will have some resonance with Meng Qian. Although she has not been reborn, she always has a feeling that in the next few years, the development of the technology industry is likely to enter A turning point. At this time, it is extremely important to change the domestic atmosphere and environment.

After hanging up the phone, Zhang Shuxin couldn't help smiling, "If you don't break, you can't stand. Meng Qian, who has always been cautious in doing things, let's look forward to it."

On February 9th, the employees of Dafeng Group began to go home one after another. The most important Spring Festival for Huaxia people is coming soon. Even the employees who stay in the company will inevitably become lax and lazy. This is normal for Huaxia people. Years ago working status.

But on this day, a piece of news reached Dafeng Entertainment.

"Mr. Meng, Blizzard just issued a statement that World of Warcraft and StarCraft officially launched global game competitions, and the first competition will be held in Korea." Gu Junhui came to Meng Qian's office with the news just confirmed.

"Tell me what you think." Meng Qian would not let go of any opportunity to test Gu Junhui, after all, he is still in the probationary period.

"In the past few days, the number of users of the Kyushu Versus platform has not only increased sharply in China, but it has also begun to show an upward trend in the entire Asian region. At least from the data, the method that Mr. Meng previously considered to use user positioning to make a breakthrough is showing its effect. .This is our advantage.

And Blizzard's advantage is also obvious, that is, the user base built up over the years, they chose to start the event at this time, just to grab more users to them through the influence of the event before us Go ahead, because our current user base is far inferior to theirs.

More importantly, they have global users, they can do global events, we only have Asian users now, even if we bite the bullet, we can only do Asian events. "

Meng Qian nodded his head slightly, "We have all estimated that the attraction of the event may be limitless. Now that Blizzard is ahead of us, the little advantage we have just established is gone. What do you have? Is there a way?"

"The method is actually very clear. It is to speed up the promotion of our games and platforms on a global scale. It is nothing more than a strategy. I talked with Mr. Xiao a few days ago. He seems to have started planning our company's development very early. Another product?"

"Yes."

"Then now we can only see if we can leverage on Mr. Xiao's side." Gu Junhui didn't seem to care, but actually stared at Meng Qian intently, wanting to see something from Meng Qian's expression.

Meng Qian knew what Gu Junhui was thinking, and kept a peaceful smile all the time, "Then I will leave this matter to you two."

Recruiting executives naturally came to work, and Meng Qian must not intervene too much when he can delegate power.

Gu Junhui hesitated for a while, but still kept some questions in his heart, and then went out to find Xiao Boshi.

"President Xiao."

"Mr. Gu." Xiao Boshi, who was processing the documents, got up and greeted Gu Junhui, "What's wrong?"

"Didn't you mention Fengxin to me a few days ago? I want to know the specific launch time."

"It's the day after tomorrow."

"The day after tomorrow?" Gu Junhui was a little surprised, "Isn't the day after tomorrow New Year's Eve?"

Xiao Bozhi smiled politely, "That's right, I'm going there for the New Year's Eve. Does Mr. Gu have any advice?"

"Mr. Xiao was joking, it's like this, Blizzard has started to engage in global competitions, and our games and platforms have not yet entered Omi, so we want to see if we can enter the market there earlier through the Fengxin platform. .”

"Of course there is no problem, but we did it with the feeling that we would be kicked out by them at any time, and we even thought it was a false shot. As for the European side, after all, most of them are allies of the United States, so... "

"I understand this. I will have other arrangements besides Fengxin." Gu Junhui made an expression that I understood, "In terms of business competition, there is no country in the world that is less free than the United States."

The two looked at each other and smiled, and found a conference room to discuss in detail.

At six o'clock in the morning on February 11th, it was another New Year's Eve. Fireworks and firecrackers stalls can be seen everywhere on the roads of Hangzhou. Sometimes I really feel that it is a pity that fireworks are not allowed to be released during the New Year because of pollution and danger. It is said that later generations Some manufacturers are developing safe and pollution-free fireworks. If there are, it will be regarded as a great breakthrough.

At the same time, on Omi's side, which is more than ten hours later than China's time, a website officially entered the Western market after passing the review.

It is not difficult for Fengxin to enter the Western market. As a social product, they will not make things difficult for them just to enter, and the review is also very loose. This is like Douyin entering the West.

But the difficulty is that you can't make it big. Once the product becomes popular in the West, especially in the United States, then life will be difficult.

Just as the United States targeted Douyin before Meng Qian died, the reason is also a threat to national security.

It has to be said that the national defense level of the United States is really poor, and any private company can threaten their national security.

That being the case, why did Fengxin take so long to enter the West? In fact, the company encountered difficulties in interoperability. It is not difficult for social networking sites to enter into the review of each single country. The difficulty is that once they want to achieve interoperability, because different countries have different review standards, it will be very troublesome.

Especially in Huaxia, Facebook and Twitter were unable to enter Huaxia because the foreign scale was too large, and foreign media had been smearing Huaxia. MSN was able to enter at that time, the key was that it was only a chat tool at that time.

But the current Fengxin is obviously more than just a chat tool, but if intercommunication cannot be realized, then the value of Fengxin in terms of globalization will be greatly reduced.

To this end, Meng Qian conducted long-term communication with relevant domestic audit departments. In the end, considering that the control of the product is in the hands of Huaxia enterprises, and the global competition described by Meng Qian is indeed attractive to the leaders, the domestic The leaders of the relevant departments finally nodded in agreement, but at the same time they also put forward clear requirements, such as stricter self-examination standards for the platform.

Meng Qian did increase the restrictions on the self-examination of the platform, such as strictly prohibiting pornographic violence, slander and slander and so on.

The strict management of the platform is naturally a disadvantage in global competition. Looking back, it is easy to attract people away by setting up a larger platform in the United States. Therefore, if Fengxin wants to gain a foothold in the global market, it must speed up and increase users as soon as possible. Viscosity, there will really be a large-scale platform in the future, and users can use both together.

It's similar to the reason why Twitter and Facebook exist at the same time.

When Fengxin entered the western market, it also took college students as a breakthrough point. During this period of preparation, Xiao Boshi mainly did four things. The first was to build servers in the west, the second was to organize and collect information from all universities in the west, and the third was to The third is to integrate western media resources and establish offices in various places, and the fourth is to prepare propaganda methods.

At six o'clock in the morning Yanjing time, Fengxin's advertisements are everywhere on mainstream websites in western countries, focusing on three concepts, making friends, self-presentation, and global college competitions.

The first batch of people Fengxin attracted in the West were naturally Huaxia students studying abroad. After all, Fengxin has been popular in China and even Asia for a long time. Many Huaxia students studying in the West know it even if they have never used it. This time the wind letter finally came, everyone will naturally register an account to see what's going on.

In addition to overseas Huaxia students, more and more foreign students have gradually become curious under Fengxin's indiscriminate advertising promotion. After all, Fengxin is still very successful in Asia. Letters are integrated into it.

There are many cultural differences between the East and the West, but some of the daily life of college students are the most similar.

Some make friends through wind letters, participate in activities, fall in love, self-expression, and some Ivy League competitions, there is always a point that will hit the hearts of Western college students.

Fengxin has gradually entered the West, and this time, Fengxin has made certain adjustments and updated it on a global scale.

Later, in Microsoft MSN Division, Kevin was repeatedly reviewing a PPT: MSN's 2001 Summary and 2002 Outlook. Judging from Kevin's expression, he was in a pretty good mood.

MSN's old rival, Voice of America's ICQ lost more than 50% of its users in Asia last year, and ICQ's failure in Asia seems to have affected their Western market, MSN took advantage of the opportunity to win an additional 15% of the Western market At the same time, MSN has increased its market share by 30% in Asia.

Although he failed to kill Fengxin, in Kevin's view, Fengxin has nothing to do with him. Judging from the data in Asia, Fengxin and MSN have different positioning. Many users use both products at the same time, but MSN has already Having established a high-end image in Asia, Kevin believes that more people will definitely pursue high-end rather than low-end.

Coupled with the achievements of last year, this year I will definitely be able to apply for a grant from the company again. Then I will optimize the product and cooperate with more brands. Even Kevin thinks he is very smart. He thought of In a way, the department will make another social software by itself, and directly compete with Fengxin.

As for this year's year-end bonus, it has doubled without any surprise. The more I think about it, the happier I am.

Kevin couldn't help humming.

"BOSS" Just then, a familiar voice broke into Kevin's office.

For some reason, looking at the assistant's expression, Kevin felt a long-lost sense of discomfort, "What's wrong?"

"Wind letter, wind letter"

Kevin subconsciously took the file from the assistant's hand to check, "???!!!.?!?!"

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