Rewrite the Technological Landscape

In fact, oracel 10gn itself did not give Oracle too many points, because people who know how to do it realize that Oracle is deliberately avoiding the patents of Shanhai 2.0, which makes people have to suspect that Gale Group really did not copy Oracle, and even, it really did. It may be that Oracle copied Gale Group.

And when Herman directly hammered oracel 10gn at the press conference, the uneasiness towards Oracle began to erupt in the technology itself.

But what is even more ruthless is the three partners that Meng Qian found. First of all, the relationship between these three companies and Oracle.

Let’s not talk about SAP, Oracle has always been SAP’s database partner before, and this knife can be regarded as a direct stab at Oracle’s chest.

IBM's cooperation lies in its status. IBM's willingness to cooperate with Dafeng Group on high-end hardware is the best affirmation of Dafeng Group's products. IBM's high-end hardware is recognized by the world. What level can it be worthy of? I understand everything in my heart.

Moreover, IBM also makes its own database. When a company makes this product itself and is willing to cooperate with competitors, it can only show one thing, that is, the competitor's product is really good.

In addition, as Herman said to Meng Qian before, from a deeper perspective, IBM is very upset that Oracle has snatched so many orders from IBM, so this is another signal that someone Already guessing whether IBM is going to start with Oracle.

On the issue of partners, people feel that the cooperation with PeopleSoft is the most ruthless. Over the past year, Oracle's hostile takeover of PeopleSoft has caused a lot of noise, but it is precisely because of this strong acquisition that Oracle has been supporting Stocks, because everyone knows that once Oracle actually acquires PeopleSoft, the market will double directly, and technology and talents will be a powerful blood transfusion.

So even in the previous life when there was no Dafeng Group, Oracle’s performance in the past few years was obviously not very good, but the stock performance was good, because investors were looking forward to acquisitions. This is market expectations, and stocks play with expectations.

However, Meng Qian told investors all over the world in the most direct way that the acquisition basically failed. After the market expectations were shattered, Oracle's stock was smashed down.

At the Oracle headquarters, Ellison became irritable again. After scolding his subordinates one by one, he finally got to talk. !"

Elijah's face was extremely ugly, "Recently... our recent research and development results are not very many."

"What do you mean?"

"We may need more investment and more manpower." Elijah stared at the pressure and said, "Even, I think our company may need certain reforms."

"Reform? Change what?"

"During this confrontation, we realized that too many employees in the company lack motivation. I think this is a very dangerous signal for the company when the products are lagging behind." Elijah said very well. Reliable, and indeed for the company's consideration.

After losing his temper, Ellison became more rational. He accepted Elijah's suggestion and asked the HR department to come up with a reform plan as soon as possible. But at the same time, Ellison still forced Elijah to give a time.

Forced to do so, Elijah had no choice but to bite the bullet and sign a military order, "One year."

After finishing the so-called arrangement of the technology department, Ellison turned his attention to the marketing department again, "This is the data I just got." Our performance in the first quarter is still declining, especially in Asia, our turnover It's down 39% year-over-year, tell me why, tell me what to do. "

John lowered his head and reported the situation, "Huaxia's main market has almost been swallowed up by Dafeng Group, and we have nothing to do with Dafeng Group in Huaxia."

"As for other markets, even if Huaxia is excluded, the turnover in other markets has dropped by 28% year-on-year."

"This is mainly because of the price issue. The bottom line of our product price is not as good as that of the Dafeng Group. The Dafeng Group has taken away many of our customers through price advantages. In fact, I have applied to the company before. I can consider raising a little discount in the Asian region to fight against it. Gale Group.

But it is inappropriate to lower the price now, because this incident just happened. "John subconsciously paused, deliberately letting Ellison understand what he meant, "If we choose to lower the price now, it will only make the market further think that our products are really not good. "

"So what's the solution?" Ellison seemed to have applied for this matter with the company before hearing what John said.

"Now that investors have some negative emotions, we should first find ways to expand the market and use performance to stabilize investors' mood, so I have two suggestions. The first is to reduce the price in disguise by reducing the cost of value-added services. The second is to expand our target customer base.

As long as these two decisions can be made at the company level, I believe that the people in our marketing department will do a good job in more market-level connections. "

John still lowered his head, because he was a little nervous now, but he was nervous not because of Allison, but because of the purpose of his proposal, which was not simple.

"Isn't it a sign of weakness to expand the target customer base at this time?" Ellison understands the reduction of value-added service fees well. One of the characteristics of Western companies is that various value-added service fees are expensive. A product of 1 million may add up to more than 1 million service fees, and this situation is not uncommon.

Therefore, reducing the service fee can indeed reduce the overall product price in a disguised form, and according to the public data, the product itself has not been reduced in price. As for the companies that have benefited, they will naturally not talk too much, let alone the people in the company's marketing department. Vaccination.

However, in Ellison’s understanding, expanding the target customer base means that Oracle’s customer base was originally high-end customers, and now we are dealing with mid-end or even low-end customers. But this seems to be a sign of Oracle’s weakness in everyone’s eyes. .

"No." John retorted, "In Asia, we are already facing all the high, middle and low-end customer groups. It's just that in the past we focused more on the high-end market, but we have a lot of sales in our hands. Low-end customers for time processing.

At this time, because in the high-end market we are still competing with the Dafeng Group through a disguised price war, we can use the market expansion as an excuse to arrange more business personnel to deal with customers in the low-end market and grab more markets first.

After all, Ellison is a high-ranking boss. After starting his business, he has never been down to the grassroots level. After hearing what John said, he also thinks it makes sense. The best way to respond is to improve the actual performance, because more than 90% of customers do not understand technology, as long as the company has good performance and the market is good, it is good.

In this way, under John's continuous flickering, John, who got Ellison's decree, began to quickly deploy in the Asian market, but Ellison didn't know at this time that John was arranging for himself.

However, John's selfishness quickly exposed some expected or unexpected problems, and within a month, Ellison's office was "kicked out" by his cousin Will.

"Ellison, what are you doing!"

Will is the president of a software company. With the help of his cousin Ellison, he has developed smoothly and has grown into a company with a market value of more than 5 billion yuan. His company has always been based on the low-end Customers are the main target group, in order to stagger the competition with Oracle.

"What's wrong?" Seeing Will's irritable look, Ellison understood, but he just pretended to know nothing.

"Why did Oracle suddenly enter the mid-to-low-end market in Asia?"

"The expansion of the company is just an adjustment in the development process." Ellison said nonchalantly.

"Didn't you say before that hundreds of billions in the high-end market are enough for Oracle, so you don't even bother to seize the low-end market?"

"Crack!" Ellison patted the table displeased, "I have supported you all the way to where you are today. Now that Oracle is going to expand, what's wrong with you sacrificing a little bit of the market? I can still grab it for you!"

"Brother, has the marketing department of your company done a good market research?" Will smashed a document on Ellison's desk.

Ellison frowned a little angrily, "What do you mean?"

"The mid-to-low-end market in Asia is indeed huge, but the problem is that this market is almost taken over by Chinese people. Omi companies like me can continue to rely on their brands, but now Oracle has entered the mid-to-low-end market. The Dafeng Group also intends to follow up, you two bosses, the eldest and the second are competing, and we, the third, are the ones who die, you know!"

"Wait? What are you talking about? The middle and low-end markets in Asia are almost taken over by Huaxia people? What are you talking about with me! How big is Dafeng Group? Does the software center have 5,000 employees? Does Huaxia have 3,000 people? He can’t finish a single market, and he can swallow all the high-end, high-end and low-end markets in Asia?!”

Angrily, Will opened the file and pointed at the data on it and said angrily, "You can see clearly, Chinese companies such as Huasoft, Neusoft, Inspur, and Kingdee have taken away 35% of our market in the low-end Asian market in one year!

Originally, Oracle competed with Dafeng Group in the high-end market, and we competed with these Chinese companies. Now that it’s all right, Oracle has been decentralized, and our biggest trump card brand advantage is gone. In the price war, we have no way to compare with these Chinese companies. Their prices Can be several times cheaper than us! Now the entire Asian market will continue like this, and the result will be that only you and Oracle are left to fight against the entire China!

Once Oracle withdraws from the Asian market one day, the entire market will fall into the hands of the Chinese!

Brother, you have to clearly realize one problem, Huaxia, not only Dafeng Group! ! ! "