Rewrite the Technological Landscape

On May 23, China Tietong Group merged into China Mobile Group, and some changes began to appear in China's communication industry.

On the same day, Meng Qian came to Yanjing again, and met the leader of the Academy of Social Sciences again, but he did not take credit for the previous incident. Originally, Meng Qian really wanted to keep a low profile recently and let things go like this, but I had to come here today, mainly because of other matters. The departments that invited Meng Qian today included the Ministry of Foreign Affairs, the Ministry of Culture and many other departments.

And everyone came to Meng Qian because of a very helpless thing, and it was also a thing mentioned before. In 2008, the smearing of China by external forces reached the peak since the 21st century. It has become more and more fierce, and even frequently started to make a fuss about China's bottom line. There have also been vicious cases of harming Huaxia people abroad. Fengxin has always been a product of fighting against external forces on the front line, but it only relies on one Fengxin Somewhat tired.

That's why today's meeting is held. The theme of the meeting is Huaxia's strategic development plan for public opinion.

The leader said, "External forces have become more and more unscrupulous since last year, especially the bottomless public opinion attacks by overseas media have caused great harm to our country. We have always adhered to the development strategy of not interfering in the internal affairs of other countries and keeping a low profile. In the face of other countries' framing, we have always adhered to the principle of having a clear conscience, but the problem of international public opinion has become more serious than we imagined in the past few years.

On this issue, we had an in-depth communication with Mr. Meng of Dafeng Group not long ago. Mr. Meng said that the development of the Internet is changing the public opinion environment. We may not have paid attention to this issue before, so today we gather everyone together and invite Mr. Meng Come here, I hope that all departments will discuss this topic together, and also provide an important theoretical basis for our next step in the development of public opinion strategy. "

After the big leader finished speaking, everyone turned their heads to look at Meng Qian. Meng Qian got up immediately. Meng Qian was still very serious on this occasion, "I am very grateful to all the leaders for their trust. To discuss this issue, on the issue of public opinion, first of all, I would like to say that I think the most important cognition is that as China becomes stronger and stronger, we will suffer more violent public opinion attacks. This will definitely happen and must to face.

Okay, let me talk about public opinion itself. I told the leaders before that the development of the Internet has changed the environment of public opinion. Why do I say that? Let’s analyze it directly from the gameplay of public opinion in the United States.

The public opinion propaganda in the United States has three main directions: the government, the think tank, and the private. Why do they divide it this way? Because many things are not convenient for the government to say, they let the private media or research institutions say it, so that they can get rid of it. related.

At the same time, there is a clear division of labor between think tanks and non-governmental sources. From the perspective of research, think tanks have so-called professionalism, while non-governmental sources have a lot of room to play, and can carry out all kinds of purposeful speculation and incitement completely irresponsibly. , for different goals, the three calibers can be matched accordingly, which is flexible and convenient.

Next, I will explain the significance of the Internet from these three calibers. "

Meng Qian turned to the side and opened the PPT, "Let's look at the folk caliber first. When there was no Internet, the biggest problem of the folk caliber was the lack of communication. Everyone can only spread it by word of mouth. Some big events must happen to cause big waves. It is difficult for some small things to cause waves on weekdays, but the emergence of the Internet has solved the limitation of communication. Any irresponsible speech can be spread through the Internet, which greatly catalyzes the seditiousness of the people. A very small matter, as long as it is promoted properly, can cause great repercussions on the Internet.

The most common thing people do is to criticize, spread rumors, and spread confrontation. After all, any person, team, or country has problems. Anyone can do this kind of work. It is easier to spread rumors. What is more convenient than opening your mouth? Well, as for disseminating confrontation, it is a great weapon of the folk caliber. The confrontation between men and women, the confrontation between the rich and the poor, and the confrontation of beliefs are the topics that are most likely to destroy internal conflicts.

The most frightening aspect of the folk caliber is the expulsion of reason. The development of the Internet in recent years has also highlighted this problem. The Internet has gradually begun to be controlled by extreme people. It is also the easiest to be used, so this is a terrible power.

Looking at the caliber of the think tank, the caliber of the think tank cannot be as irresponsible as the caliber of the people, but the caliber of the think tank has a strong guiding force. When there is no Internet, this guiding force pays more attention to the objective facts themselves. Most of the channels for people to obtain knowledge are books. Newspapers, magazines and other channels, and these traditional media can only find ways to expand their brand power so that more people can see their own things, but they can only do this, so the public has more opportunities independent thinking.

But because of the Internet, there are various Internet recommendation mechanisms, such as the hot search invented by our Dafeng Group. Now the hot search on MSN has become a guidance tool, and ordinary people have become accustomed to obtaining knowledge from the Internet. Now, everyone is getting used to getting knowledge from some recommendations, such as hot searches. At this time, think tanks can use these recommendation mechanisms to guide the public's cognition.

Therefore, we often discuss a question within Dafeng Group, whether the Internet has broadened everyone's horizons or narrowed everyone's horizons. It is true that everyone can obtain various information more easily through the Internet, but more and more information is available. It's information that someone wants everyone to see.

For example, in a social survey report in the United States this year, in 2003, 90% of the people under the age of 18 in the United States knew that the Middle East was a war-torn area. In 2008, only 60% of the people under the age of 18 in the United States knew that the Middle East was a war-torn area. Even the Iraq war is not over yet, because in the past, people would always see some news when watching TV and newspapers. Now children learn about the world through MSN, but they can't see the situation there.

Finally, let’s look at the official caliber. The official caliber is the most credible caliber, but at the same time, the official caliber is also the most distant caliber for the public. Then let’s take a look at what the official caliber in the United States is doing. This is what I said on MSN Intercepted official U.S. speeches. "

"The top leaders are all playing MSN." Someone subconsciously said.

Meng Qian nodded, "That's right, this is a major change in the official caliber of the United States in the Internet age, sinking. The United States has been strengthening the sinking of the official caliber over the years to eliminate the long-standing sense of distance."

"In Mr. Meng's opinion, which of the three calibers is the most important."

"I think this is a triangular relationship, without any link. I have to admit that this model in the United States is already very mature."

"But the original intention of this model is to attack. This is an offensive public opinion structure." Some leaders pointed out the essence.

Meng Qian immediately answered, "Yeah, I have to admit that public opinion is a weapon, and it will become an increasingly lethal weapon, so when we discuss the development of public opinion, we should actually think clearly about one issue first. Offense, or defense, or what."

The leader understood Meng Qian's words and gave Meng Qian a look, "Huaxia is not interested in other countries' affairs."

Meng Qian nodded subconsciously, "But although we are not interested in others, others always come to rub our heat, so even if it is defense, we have to find a way to build our nuclear weapons of public opinion, so as not to be bullied."

"If Mr. Meng has any ideas, please speak up."

Meng Qian opened a new PPT, "I have prepared some things, leaders, let's see if they are worthwhile."

Thanks丨Under the funny tree you and me丨for your reward! Thanks for the reward from the old wolf during the tribulation period! Thank you Cheng Eternal for your reward!