"I also said just now that we need our public opinion nuclear weapons, so the three-caliber model of the United States is actually worth learning, because this is the technical principle of public opinion nuclear weapons.

Looking at our current situation, others have already attacked us, so we must not only maintain the domestic public opinion city, but also accelerate the deployment of foreign public opinion territory.

I believe that the leaders are particularly concerned about the issue of public opinion this year, because they have seen the changes in public opinion in our country after being besieged by Western public opinion, because they have seen that there will be Chinese people who believe those nonsense from the West, and in addition, the country has become more and more popular in recent years. Some rampant so-called public intellectuals, holding high the banner of offering opinions for the country, are engaged in activities that undermine internal unity, which shows that external public opinion forces have begun to infiltrate.

Not to mention the situation abroad, so what do we have now? From the current point of view, in terms of Internet social media power, we Huaxia have an advantage, including Fengxin, including DingTalk. We have actually taken a small advantage in Internet public opinion, and this advantage covers both domestic and foreign countries. of.

In the field of experts, our Fengxin cooperation with major universities and scientific research institutions has been relatively successful many years ago. We now have many scientific researchers who are loved by the public. I believe that at least in China, they are capable of creating To crush the lies of public intellectuals, but in foreign countries, our universities and scientific research institutions do not have much influence.

As for our official media, it may be the weakest link. "

The leaders looked at each other, and Meng Qian continued to flip through the PPT, "We can look at the official media of the United States. This is the performance of the Mi Associated Press and Reuters on MSN. I made some simple screenshots. Leaders can take a look. .

Mi Associated Press and Reuters have first achieved an international media standard, that is, timeliness. They can always grasp hot news from all over the world in the first place. This is their strength, and it is also an area where our domestic media needs to accelerate improvement.

At the same time, the news release mode of Mi Associated Press and Reuters on MSN is very close to the people. The number of fans of Reuters even surpasses the first-line stars in the United States, and the number of fans of Renren Daily on our Fengxin has always been at the middle level.

Looking at the management of Internet media accounts by Mi Associated Press and Reuters, without exaggeration, the editor works on a 24-hour shift, actively responds to netizens' comments, uses a lot of online language, and Reuters even often conducts lucky draws.

As the official media of the United States, the performance of Mi Associated Press and Reuters at least on MSN is very low, and it is precisely because of their low level that they attract a large number of netizens. Of course, everything has two sides. Shen has indeed undermined the rigorous cognition brought to the public by the MI Associated Press and Reuters, and sometimes even released some wrong information, but the advantages outweigh the disadvantages or the disadvantages outweigh the advantages. This is something that can be carefully considered. "

Several leaders discussed in a low voice for a while, then signaled Meng Qian to continue.

"So I have six suggestions for how to build our public opinion nuclear weapon.

The first is to speed up the layout of our overseas media bases. In addition to setting up sub-stations in various countries, we can also learn from Nihong Nation and increase our basic public opinion in the West by acquiring Western media. Under the subprime mortgage crisis this year , All walks of life have been hit hard, and the media industry is also the same. As far as I know, there are more than a dozen medium-to-large media in Europe that are facing bankruptcy. We can definitely consider taking action.

The second is to find allies in public opinion. One of the most important reasons why the United States can slander us through public opinion internationally is that they have wooed the European media. In this matter, they have reached an alliance of public opinion. Reporting the same situation in more than a dozen countries is completely different from reporting in one country, even if the country is the United States.

Our Chinese public opinion forces have so far appeared to be single-handed. We can definitely consider finding our allies and forming a public opinion alliance. This is a matter of multiplying the effect.

The third is the sinking of official media. The Internet is a technology that shortens the distance between people. There may be a natural contradiction in the sense of distance on the Internet.

The fourth is to accelerate the development of professional media, promote the layout of professional media in more fields, form a professional ecology in corresponding fields, enhance Huaxia's global professional image in various fields, and form our professional influence.

The fifth is the counterattack mechanism. We may not interfere in other people's affairs, but we cannot blindly defend. We may not take the initiative to attack, but we can counterattack. Therefore, I suggest the establishment of an international public opinion research center to keep track of the development direction of international public opinion. , Grasp and dig out the topics of public opinion. When others attack us, we should give corresponding counterattacks to build our deterrent force of public opinion.

The last is to increase cultural output. I agree with a point of view, why the West likes to make a fuss about us in China, because their common people don’t know us at all, and they don’t even know where China is, how big it is, even one There is no basic understanding, so Huaxia is the best political enemy for politicians, and they can smear wantonly. Anyway, ordinary people don’t know anything, and not many people will choose to work and study in Huaxia, let alone many people settle down.

Therefore, the basis of public opinion warfare is still comprehensive national strength, but when comprehensive national strength is like this, cultural output is a good weapon. We have no way to let the world know us through comprehensive national strength, so we use cultural output to let more people know us. Many people know Huaxia. "

"Now the best channel for cultural output is the Internet."

"It can be said that the Internet has brought about great changes in the past few years, but I think the impact of the Internet will only be greater in the future, so we should pay attention to the power of the Internet."

"But now there is still a problem." A leader put forward his opinion, "We have also observed the development of Internet culture for a long time. During this process, we noticed that Internet culture is full of elements such as violence, crime, and pornography. It is also a matter of great controversy within us, and these elements are likely to play a wrong role in guiding the growth of young people."

"Certain restrictions are definitely necessary. It is impossible to have no bottom line, especially for children. I have always believed that there is no need to have too many restrictions on adults, because adults have basically established three views. At this time, cultural works will not affect their three views, but reflect their three views.

Mainly for children, most of them are in the stage of establishing their three views. If the Internet instills too many dark things in them, it is indeed something that needs our attention.

So this is a matter of degree, because it is difficult to stipulate that the work itself is only for adults, and the difference between adults and minors must also be considered, as well as cultural development. This degree is really difficult to grasp, and I dare not give it easily. Make suggestions.

It can only be said that as a cultural export company, I will pay more attention to the works themselves. I think that the works are capable of accommodating human nature at an appropriate scale and giving correct guidance.

To give the simplest example, school violence is definitely a dark thing, but a work on school violence can completely show the dark content of school violence, but through this dark display, it will remind more people Don't do such a thing, and call on more people in society to pay attention to this issue.

So if you have to make some suggestions, maybe you should start from the core of the work. The core is more important than some superficial things. Of course, the specific operation is still very difficult, and it will be a long process of exploration. "

The leader nodded and fell into deep thought, and the other leaders began to discuss again. After a while, a leader asked, "Mr. Meng, I recently read those comments from netizens on the Internet. It cannot be said that they are participants in the public opinion war, but they just speak very badly. I understand that they are called trolls, right?

It seems that there are more and more people like this now. They feel that they like to attack others, especially those who are successful, and what they say, how should I put it, is sometimes really unbearable Purposeful and illogical, they seem to use the Internet as a tool to vent.

But everyone seems to have nothing to do with them. Regarding this phenomenon, does Mr. Meng have any opinions? "

"I think this is a very good phenomenon."

The leaders looked at Meng Qian's sincerity and were a little confused, "Is this a good phenomenon?"

"Yes, think about it, excluding those trolls who are paid to work, who are the real trolls? They are often those who have not lived well in reality, have relatively low income, and generally have a low education level. , There are more and more trolls on the Internet, which means that more and more such people are online, what does this mean?

It shows that our country's network is getting more and more developed, it shows that the quality of life of low-income people in our country is getting higher and higher, and it shows that the motherland is strong! "

leaders,"???"

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