Rewrite the Technological Landscape

In early April, Meng Qian, Fang Chen and others sat together to watch a live broadcast of a press conference, which was quite meaningful for the times, and she was the Samsung Galaxy S conference.

The first mobile phone that Samsung entered the smartphone market to compete with was the Instinct. I believe most people have never heard of it, because it was really bad. Afterwards, Samsung chose the Microsoft system, but it was the very immature 6.5 version. Built the Samsung Omnia.

Not surprisingly, Omnia hit the street again.

And Samsung's third attempt, it was the Samsung Galaxy that chose the Android system, which opened the Samsung Galaxy era.

However, like almost all mobile phones, the first Samsung Galaxy, which was born in 2009, had many problems. The Samsung Galaxy S released in 2010 was really recognized by users. It is also known as the king of plagiarism, because it plagiarized a large Heaped Apple technology, and was later brought to court by Apple.

But even though it paid billions of dollars in compensation due to plagiarism, Samsung has actually earned an unknown number of billions of dollars by relying on the world.

After that, the Samsung Galaxy S series became more and more popular, and it was the Samsung Galaxy S that opened up the Samsung smartphone market in China.

In 2011, the next generation of Samsung, the Samsung Galaxy S2 directly led Samsung to nearly 20% of the market share in China, which was also the most glorious year for Samsung in China.

Sitting in front of the computer and watching the live broadcast, the Samsung Galaxy S still uses the Android 2.3 operating system, still has 5 million pixels, and still has a 4-inch screen. Nothing has changed.

Including the thing that Meng Qian cares about the most, Super AMOLED is also coming. Samsung Galaxy S is the first mobile phone to use Super AMOLED.

Li Runyu proudly introduced on stage, "Super AMOLED is a super cool screen developed by us. The structure of traditional AMOLED screen has three layers, AMOLED display screen, touch-sensitive panel and outer protective glass. And our Super AMOLED The touch-sensitive panel in the middle is subtracted, and the touch-sensitive layer is made on the AMOLED display layer.

Compared with traditional AMOLED screens, Super AMOLED screens are thinner, more sensitive to touch, and brighter in color rendering. "

Simply put, Super AMOLED is an upgraded version of AMOLED.

Samsung's Super AMOLED is indeed very successful. Since the launch of Super AMOLED, Samsung's position as the king in the AMOLED field has gradually stabilized.

After introducing Super AMOLED, Meng Qian really heard the familiar friend business link, Li Runyu began to mock Hongmeng 3, "The AMOLED of Hongmeng 3 has obvious problems of insufficient brightness and low resolution.

Moreover, Hongmeng 3 uses traditional technology, which does not solve the fatal problem of the short service life of the AMOLED screen. If there is no accident, Hongmeng 3 users will soon have the problem of screen aging.

In contrast, our Super AMOLED has bright colors and high resolution, and uses special materials to improve product life, making it more suitable for mobile phones. "

It can be seen that Samsung is very proud of the screen issue, but I have to admit that the Super AMOLED screen of Samsung Galaxy S is indeed better than the AMOLED screen used by Hongmeng 3, which is indeed a fact.

At the same time, this is also a very normal thing. First, it is leading and experimental. Other companies can see user feedback and product defects to optimize on the basis of the first. In addition, Samsung’s LCD panel With the technical reserves in the field, it is normal for the Super AMOLED of Samsung Galaxy S to be better than the screen of Hongmeng 3.

But users don’t care about so much, they only care about whether the product I bought has a better configuration, and at the end of the press conference, the Samsung Galaxy S directly released the pricing in 8 countries, of which the pricing in China is 2999, compared to It was 401 yuan cheaper in the previous life.

"This price is much cheaper than ours." Fang Chen subconsciously said after hearing the price.

This is the price of the 518M+8G configuration. If it is a Hongmeng mobile phone, it will cost 4999. The price is indeed not right. If it is in Europe, then Samsung will be much cheaper.

"Samsung Galaxy S is their high-end phone. As a product to compete with Hongmeng, the price is so much lower than ours." Gu Junhui was also a little surprised, he thought it would be very expensive.

"It's just their so-called benchmarking against us." Meng Qian is still relatively confident, "but it's not really benchmarking. The Hongmeng system's excellence in the past few years alone cannot be caught up by Android in a short while. .”

However, Fang Chen did not relax, "Samsung has established brand power in the feature phone era, and this phone does have some bright spots. How about the Android system? After several generations of optimization, it has matured a lot, and their Super AMOLED does have something, too.

With such a price, Samsung may win a large market even if it cannot take away our users. After all, compared with our price, his cost performance came out. "

"Hongmeng 3 has just raised the price, so it is definitely impossible for us to compete with them on mobile phones." Meng Qian first established a foundation, "As for their product advantages, we will just lay them down for them, so prepare us press conference."

"good."

"Mr. Meng." Meng Qian had just left Fang Chen's office and was about to go to his own office, when he saw a person from a big wind and electricity company waiting for him.

"What's wrong?" Seeing the other party's expression, Meng Qian had a bad feeling.

"Mr. Meng, just at the time of the Samsung development conference, we got news that our AMOLED mask supplier Neon Guoda Printing signed an exclusive licensing agreement with Samsung.

Their mask supply to us is only until the end of this year. "

The corner of Meng Qian's eyes moved slightly. To manufacture the highest level of AMOLED, there are three indispensable things, Canon's evaporation machine, AMOLED mask printed by Neon Guoda and Hitachi Metal's Super Invar board.

In the past, Samsung won the exclusive supply agreement of these three companies.

Therefore, companies like BOE want to compete with Samsung in the AMOLED field, just like SMIC, which does not have an EUV lithography machine.

Of course, this was the situation in the previous life, and the situation in this life is different.

So Meng Qian was really puzzled, "The companies in Neon Country are very smart, and we promised them such a large purchase before, how could it be possible for Neon Country Printing."

The employees also couldn't understand, so Meng Qian called Canon and Hitachi Metals to inquire. Sure enough, Samsung also approached them and offered good conditions, but Canon and Hitachi did not agree because of their large amount of cooperation with Dafeng Group. I was moved, although I don't know what conditions Samsung gave Neon National University to print, but it must be a great benefit.

Of course, there is another point, which also shows that the senior management of Neon National University Printing may trust Samsung more in the development of OLED.

Soon, the news that Samsung monopolized the AMOLED mask printed by Neon National University was exposed by some media. Since the United States restricted the materials of Dafeng Group before, it is very sensitive when this kind of thing happens, and the domestic media will start Crazy reporting.

Many netizens have raised a question, can no one in Huaxia make an AMOLED mask version?

People from Dafeng Electric came to Meng Qian's office and gave Meng Qian a solution, "Mr. Meng, we have already contacted American Phoenix Mask Company and Neon Toppan Printing Co., Ltd. These two companies They are willing to provide us with AMOLED masks."

After all, this is 2010, not 2019. The AMOLED mask printed by Neon National University has not yet reached the point of being irreplaceable. American Phoenix Mask Company and Neon Toppan Printing Co., Ltd. can replace it, but Meng Qian Looking at the names of these two companies, he let out a long sigh, "Samsung, Samsung, your father hasn't done anything recently, so you have to come and jump.

Do we have to force Huaxia to the direction of full autonomy of high-tech technology?"

To be honest, Meng Qian doesn't think this is possible. Of course, it doesn't rule out that Huaxia can really slap Meng Qian in the face after a long time, but Meng Qian knows that Huaxia must achieve a certain percentage of autonomy. The capital of equal dialogue, and how to choose independent classification, maybe the future market will be a consideration standard.

What's more, things that others deliberately restrict must be localized first.

Meng Qian closed the folder in front of him, "He Yating, help me book the fastest ticket to Shencheng."

"yes."