Rewrite the Technological Landscape

The press conference of Dafeng Optoelectronics has attracted many people's attention, not only because various things have been buzzing in public opinion recently, but also because this is the first time Deng Qingyun has given a speech since he became the CEO of Dafeng Optoelectronics, the father of OLED. This title is still very appealing.

Standing on the stage, Deng Qingyun gave people a very friendly feeling, "In recent days, many friends have come to me and asked me about OLED screens. I can make a clear statement here. My opinion is that OLED Screen has unlimited potential and a huge market, but we need to solve some technical problems as soon as possible.

So in today's press conference, I will have the honor to introduce to you our latest product, the ultimate screen.

The first breakthrough of our extreme screen is to change the green main material from fluorescent to phosphorescent between the light-emitting layer materials, and introduce a theme material that can prolong the service life for the first time in the blue main layer. Here we also made a breakthrough A new material layer with an additional electron transport layer can further improve the efficiency of color materials and prolong life." After so many years of education work, Deng Qingyun instinctively became rigorous and serious when he started talking about technology.

After interpreting the limit screen, Deng Qingyun then brought a new news to everyone, "In addition, in the past two years, many people have been discussing whether AMOLED can be applied to the TV field. For this reason, we have launched a solution based on two colors and two colors. Stacking vertical tandem structures, using a combination of YG and blue light to produce a white light.

Compared with white light produced by mixing the three primary colors of red, green and blue, this white light can reduce the color purity, moreover, the brightness of the color is lower due to the vertical structure.

In order to improve the brightness and color purity of white light, we have also developed a two-color three-stack device structure. At present, we have cooperated with Skyworth, TCL and Hisense and entered the product test stage. If all goes well, you will be able to see AMOLED next year. television. "

After this press conference, the public got two pieces of information. The first is that Dafeng Group also launched a new AMOLED extreme screen, which will definitely be better than the Hongmeng 3 screen. When mobile phones are unreliable, Dafeng Group has already started to promote AMOLED into the TV field.

At least in terms of market layout, Dafeng Group has taken a big step forward, but everyone doesn't know how good the ultimate screen is. Deng Qingyun's explanation is too professional, and users are confused.

"It seems that we can only wait for Hongmeng 4 to come out to see the effect."

"Hongmeng 4 seems to have to wait until June, right? Samsung's mobile phones will be sold in China soon."

"The prices of Samsung and Hongmeng are not the same, and the audiences are different, right?"

"That's right. In fact, I feel that Dafeng's press conference is a bit redundant at this time, and users can't understand it. It's better to wait for Hongmeng 4 to come out and experience it intuitively."

"Yeah, Dafeng Electric is a little anxious this time. It feels like hitting a sponge with a fist. I feel that simply taking out a screen does not pose any threat to Samsung."

"Probably because the opponent is Samsung. After all, Samsung Galaxy was launched in May. In a month or two, who knows how much market the Galaxy has taken away. Let's talk about the press conference first."

"Don't worry about your uncle, Intel doesn't panic, panic about Samsung."

"Then why do you say Dafeng Electric is holding such a press conference at this time?"

"Can't people show it to the company? Do you have to show it to you at the development conference? You really have face."

"Okay, okay, stop arguing, the Huawei press conference is coming next door, hurry up and watch."

Not long after the press conference of Dafeng Electric, it was indeed Huawei's press conference, and this time Huawei launched a flagship mobile phone, Huawei Mate.

In this way, Huawei Mate met the world three years in advance. This Huawei Mate uses Vientiane 2.6 system, Huawei's own K3 processor, Dafeng Electronics CMOS sensor with 8 million pixels, and Dafeng Electronics' ultimate screen.

At the press conference, Huawei’s most important introduction must be its own processor, but at the same time, it also gave users a good look at the actual performance of the ultimate screen. Compared with the Samsung Galaxy S, the color is brighter, and the screen texture is also impressive. It is more advanced, and according to the official release data, the service life of the extreme screen is 50% longer than that of Samsung.

The final price of Huawei Mate is 2688 starting, the starting configuration is 512M+4G, and there are various activities in the first month of sales, the hand price is about 2388.

In addition, there are a series of promotional activities such as online discount coupons, senior high school graduate activities, college student discounts and so on.

Just after Huawei's press conference, ZTE's press conference also came two days later.

At ZTE's press conference, ZTE's high-end flagship series Grand also arrived three years ahead of schedule. The Grand is based on the Vientiane 2.6 system, equipped with a Hongmeng processor, and uses an extreme screen. The price starts at 2599.

As soon as the two mobile phones came out, everyone immediately understood the purpose of Dafeng Electric's press conference, which is to pave the way for the mobile phone conferences of these two companies.

However, everyone is still wrong, because it is not just these two companies, and it is not just about the screen.

Also this April, Coolpad’s flagship phone Fengshang MAX arrived earlier, with a starting price of 2666, and Meizu’s flagship phone PRO arrived earlier, with a starting price of 2399, and both use Hongmeng processors and extreme screens.

At the same time, Zhonghua Cool Charm launched the latest flagship product, while impacting the mid-to-high-end market, while using the ultimate screen.

And each brand has its own exclusive advantage technology.

For a while, the Chinese market's expectations for Samsung Galaxy plummeted.

"Which one do you think is better, the Android system or the Vientiane system?"

"Anyway, the latest update of Vientiane 2.6 is smoother than Android 2.7."

"Vientiane feels that it has always been under the pressure of Android. From function to fluency, including security, it is also doing well."

"Even if the system is about the same, the performance of the processor is considered a slap in the face, right? Take a look at the running scores. Samsung is using an ARM-based processor this time, which is not comparable to the Hongmeng processor."

"ZTE and Coolpad still use AI processors. ZTE and Coolpad also have fingerprint recognition. Compared with the processor, Samsung must lose. Samsung's advantage should be in technology? There should be differences in product quality. Samsung I have been making mobile phones for so many years.”

"We can't see things like key technology. At least what we can see is that Samsung doesn't have an advantage. The screen, the camera, nothing else."

"No, from the processor to the system to the screen to the camera and even the battery, Samsung has no advantage at all. If you insist on product quality, how does it compare? See who smashed the core so much?"

"Don't forget that this is a flagship machine, how bad is the domestically produced one?"

"Furthermore, these four domestic mobile phones actually have a big price advantage. After all kinds of activities, you can get Meizu's 1999."

"So can anyone give me a reason to buy a Samsung?"

"Someone sent me a sentence when I was playing games in an Internet cafe, and I think I can give it to you now.

In this case, if you choose Samsung, then you are contributing to the economic exchanges between the two countries, my friend. "

Samsung never expected that the mobile phone he was using to play Hongmeng would be smashed by China Cool before Hongmeng 4 debuted.

Meng Qian also couldn't help but find it interesting that Samsung was once defeated by China's domestic mobile phones. It is somewhat one-sided to say that the political reasons are somewhat one-sided. Apple still sells well in China despite the troubles in the United States.

The key to consumers is the product. If Samsung can do like Apple, it will not end up in that field in China.

This is probably the fate of Samsung in China.

It's just that this fate came earlier.