Rewrite the Technological Landscape

The keynote speaker at the press conference was the chairman of Dafeng Sony Optoelectronics, a person everyone is very familiar with, Zhang Rujin who resigned from SMIC.

In fact, most of the joint venture companies in the world that each hold 50% of the shares and are named after the two companies are dominated by one company, and the leading party of Dafeng Sony Optoelectronics is naturally the Dafeng Group.

After the press conference started, Zhang Rujin gave a brief introduction to the company. After all, after keeping a low profile for so long, many people didn't know what the company was doing and what it wanted to do.

According to Zhang Rujin's introduction, Dafeng Sony Optoelectronics was established to combine the technical advantages of the two companies, promote the development of LCD screen technology through strong alliances, and allow users to obtain a better product experience. Today, we will meet with you. The latest research and development results.

After introducing the company, Zhang Rujin began to introduce today's first technology: I-ASV.

ASV is a very well-known screen display technology of Sharp, and it is also the most respected screen technology for a period of time, but Sharp has always used this technology for its own use. Only the early Meizu and Mi 1 have obtained technology authorization. Later, Sharp discovered this technology. If others can't do it, they take back all the authorizations outside and use it to build their own advantages.

ASV is not exactly a type of panel technology, but a technology for improving image quality. By reducing the distance between particles on the LCD panel and increasing the aperture on the liquid crystal particles, the image quality is improved, and By adjusting the arrangement of liquid crystal particles as a whole, the reflection of the mobile phone screen is reduced, and the brightness, viewing angle and contrast are increased.

In this life, Dafeng Group, which acquired Sharp's LCD business unit, naturally also acquired this technology, and pushed this technology to Dafeng Sony Optoelectronics.

Sharp's technology, Dafeng Group's technology, plus Sony's technology, this is the I-ASV technology today. To put it bluntly, it is an evolved version of ASV technology. In the previous life, there was no such thing. It is Dafeng Sony Optoelectronics in this life. Get it out.

Based on the advantages of ASV technology, I-ASV further improves the contrast ratio and reduces power consumption, especially on small-sized products, which can present better color effects.

The LCD screen using this technology is exactly the mobile phone screen used by Chinese mobile phone manufacturers on mid-to-high-end models recently.

"We have noticed in the past few days that the screens of mid-to-high-end models recently launched by Chinese mobile phone manufacturers have received unanimous praise from the market. Many users said that the screens of this batch of mobile phones are obviously much more comfortable to look at than the previous LCD screens.

This is the contribution of I-ASV technology. In the next step, we will consider using I-ASV technology on more product screens, such as our tablets and computer monitors. "

At this press conference, the audience who watched the live broadcast on the spot and in front of the screen felt a sense of enlightenment, because the screens of this batch of mid-to-high-end models did perform very well recently, but everyone was puzzled why, and now everyone understands.

And Zhang Rujin on the stage also took advantage of the opportunity to express his opinion, "Mr. Meng is also at the scene today. Before the press conference, Mr. Meng specially asked me to express an attitude on his behalf.

Recently, there are more and more debates about which is better between LCD and OLED. In fact, LCD screens and OLED screens have their own obvious advantages and disadvantages, and in the view of Dafeng Group, these two products can coexist.

We will have more and more products that need to use LCD screens in the future. We don’t think anyone is necessarily better than anyone else, so in the days to come, whether it is Dafeng Group, Sony, or Dafeng Sony Optoelectronics, everyone will work hard. Because of technology promotion itself, LCD and OLED are getting better and better, so as to give users a better product experience.

Let users make their own choices. "

Li Runyu, who was watching the live broadcast of the press conference, sneered subconsciously, "Yes, you have given users a choice, but no matter what the user chooses, it is either a product of Dafeng Group or a product of Dafeng Sony Optoelectronics. In the final analysis, it is you Dafeng Group products!"

After introducing the I-ASV technology and the latest mobile phone screen display effect, the press conference is not over yet, and today there is another technology: Mini LED.

"Mini LED is also called millimeter light-emitting diode. The concept originated from a scientific research team at Texas Tech University in 2000. It is an LED with a grain size of about 100 mm or more.

Mini LED is a new generation of display technology developed by Dafeng Sony Optoelectronics. This technology makes the LED backlight into a thin film, miniaturized and arrayed. It can make the LED unit smaller than 100 microns, and can realize the individual addressing of each picture element like OLED. Drive light emission alone, which is what we often hear about self-illumination. "

Speaking of this, a detailed technical explanation about Mini LED appeared on the big screen, "Mini LED has the characteristics of heterosexual cutting, can realize high-curved backlight, adopts local dimming design, has better color rendering, and can bring LCD panels more Fine HDR partition, and the thickness of Mini LED is close to that of OLED, and the power consumption is much lower than that of traditional LCD.

In addition, Mini LED also has a cost advantage. "

Mini LED is a very important development direction of LCD screens in the future, and now it has been brought to this world by Dafeng Sony Optoelectronics in advance, but this technology is relatively more suitable for large-size products in the early stage.

And Sony, which has already cooperated well, held a Sony conference shortly after the Gale Sony Optoelectronics conference.

At the Sony press conference, Kosuke Kosuke, Director of Marketing Department of Sony Electronics, brought two things to everyone. One is the latest Sony image processor.

The other is a Sony product, the brand new Sony Full HD 55-inch Mini LED TV, Chstxy.

Knowing about Sony, you can tell that this is not a mainstream model just by looking at the name. Indeed, this Sony TV is only for display and cannot be mass-produced, because Mini LED is not yet mass-produced.

But through such a display, users can see the characteristics and advantages of Mini LED relatively more intuitively, especially when comparing on-site.

Seeing the two companies singing together, Li Runyu finally understood what Meng Qian was going to do.

Dafeng Group not only wants to capture the small-size LCD screen market, but also the large-size LCD screen market.

The introduction of I-ASV technology and the concept of Mini LED has ushered in a turbulence for the entire LCD screen market.

A technology that has been realized plus a leading concept of future technology is to lead the market in an all-round way.

Of course, this takes all, and Sony has a share.

After Samsung suppressed other LCD screen companies through cooperation with Sony, it will eventually kill Sony as well.

But Dafeng Group established its own advantages through cooperation with Sony, not only did not sell Sony, but started further cooperation with Sony. Through the strong alliance of the two companies, the technology was promoted in this way.

At this time, it makes sense to see BOE and other companies building high-end production lines. This is to ensure the production capacity of the large-scale market in the later stage!

Within a few days, Dafeng Power announced in a very high-profile manner that Dafeng Group is preparing to build a 9th generation line.

This time, in order to support Dafeng Group's 9th generation line, the Huaxia government directly subsidized 26 billion yuan, which is determined to give China's LCD screen industry a boost.

In contrast, Samsung is completely unresponsive now, its market share has declined, its product technology is backward, and its competitiveness has collapsed.

"Research and development! Research and development! Research and development!" Li Runyu almost lost his composure in the third-line electronic conference room, because now it is no longer a matter of price wars, but the overall backwardness of technology. Once technology companies continue to lag behind in technology for several years, the latter market will not have it what's the matter.

But R\u0026D costs money, and the 5 billion yuan just obtained from the group is worthless now.

In order not to fall behind, Li Runyu still bit the bullet and once again asked for help to the group after he had just received a blood transfusion.

Li Runyu quickly received a reply from the group, but it was not a funding resolution, but three lawsuits.

Huaxia Skyworth, TCL and other 12 companies filed a lawsuit in Huaxia and Korea for the price monopoly between Samsung and LG in Korea and Taiwanese enterprises from 2001 to 2006.

Huaxia Dafeng Group, BOE, Tianma and other enterprises filed lawsuits in Huaxia and Korea for the malicious monopoly of Samsung and LG in Korea and Taiwanese enterprises in Taiwan from 2007 to 2009, which disrupted the normal market competition environment.

Sony, Panasonic, Hitachi and other companies in Neon Country filed lawsuits in Neon Country and Korea over the fact that Samsung and LG suppressed the performance of panel companies in Neon Country through monopoly prices from 2001 to 2009.

Li Runyu patted the table angrily, "Isn't the Dafeng Group also engaged in a price war! Who has the face to sue us!"

People from the legal department gave Li Runyu the answer, "Of course we can also sue Dafeng Group, but because Dafeng Group was passive in lowering prices at the beginning, and Dafeng Group is very smart, it has been controlling production to maintain the basic principle of supply and demand.

But we were."

"What about the recent price cut by the Dafeng Group? Isn't this malicious competition?"

"Galewind Group's OLED is capable of mass production and it has indeed issued an announcement saying that mass production has begun, and the price will only be reduced by 20%. This matter, no matter how you say it.

In addition, the more serious problem we are facing now is that the government of Huaxia and Nihong Country have both come forward and brought the matter to the WTO. The WTO will definitely look at the faces of the two countries. This matter is not easy to handle. "

Li Runyu tried to calm himself down, "Meng Qian, don't go too far!"