Rewrite the Technological Landscape

In September, the market ushered in a warm calm, because from this September, the IT industry ushered in a further recovery. The history of later generations regards September this year as an important time node, calling it the IT industry leading the economy after the financial crisis. The beginning of recovery.

And this is inexplicably calm at the beginning, because all companies have made great efforts to develop, and grabbing technology and grabbing the market is the most important thing right now.

In early October, the third quarter results of various companies were released one after another, and a report on the market share of the mobile phone industry has attracted a lot of attention.

In the third quarter, Nokia’s market share rebounded for the first time in two years. Hongmeng mobile phone, as the only high-end mobile phone, broke through 6% of the market for the first time. iPhone 4’s sales in Omi rose slightly in the third quarter, but the overall global market share remained low. to 1%.

At the same time, the market share of Neon China's mobile phone brands continued to decline, showing signs of exhaustion. BlackBerry had almost no market in Asia. HTC's market share fell below 5% in the third quarter. Serving Android.

Of course, Samsung is the worst. Last year, Samsung surpassed Motorola to become the second largest mobile phone brand in the world. Of course, it is the data of feature phones + smartphones. In the field of smartphones, Samsung’s mobile phone market share has dropped by half, which is terrible.

In the third quarter, or in other words, the best performer in 2010 was Zhonghua Kumei, whose market share rose steadily all the way. In the third quarter, the global market share of the four major brands exceeded 15% for the first time.

"Why is this happening?" The number of Samsung Electronics conferences has skyrocketed in recent months.

"There are several reasons." The marketing department's analysis came, "The first is the system problem. Everyone knows that Huaxia's weakness lies in hardware, but this has inspired a large number of software talents in Huaxia. Even Dafeng Group started from software. Yes, this year Huaxia mobile phone manufacturers' optimization of the Vientiane system has received unanimous praise from the market, and the fluency has been greatly improved, second only to the market's evaluation of the Hongmeng system and IOS system.

At present, the sales of mobile phones using Android have declined. HTC's sales in the third quarter fell by 22%, and Google's mobile phones are directly preparing to quit.

And our Samsung is a hardware-heavy company. When the Android system is slightly inferior to the Vientiane system, our system department has not done any optimization. This is a problem that we urgently need to find a solution to.

Secondly, there is the issue of mobile phone models. In the field of smart phones, the Gaishi system currently only has a few mobile phones, but Huaxia has produced more than 60 mobile phones in more than a year, and ZTE has launched 15 mobile phones. Huaxia's smart phones Covering the entire segment of users from 100 meters to 1000 meters.

In particular, China's low-priced smartphones have had a great impact on us. At the same price, fewer and fewer users choose non-smartphones.

And when it comes to this, we have to mention the next issue, channel and policy issues. China's low-priced mobile phones are also impacting Nokia and Motorola, but Nokia and Motorola have channel advantages and policy advantages in Omi, so they can withstand this round of impact. , and Nokia and Motorola are already rapidly expanding models.

They can buy time for themselves through channel and policy advantages, but we can’t, we don’t have their advantages in Omi, and in Asia, the channels of Huaxia mobile phones are developing too fast. In just two years, mobile phones in the entire Southeast Asian market Huaxia mobile phone brands can be seen in almost all stores.

In addition, the current market public opinion is also very unfriendly to us. In recent months, public opinion has been bad-mouthing Samsung, which has a great impact on our image in the hearts of users.

Of course, there is the most intuitive point. Our sales in the Chinese market have plummeted. Statistics show that China accounts for 19% of the entire smartphone market. However, the world's largest smartphone market is basically eaten up by local Chinese mobile phone manufacturers. "

"It is very difficult to expand sales channels overseas. How did Huaxia mobile phone brands manage to open up the markets of so many countries within two years?" Li Runyu felt incredible.

"According to the survey, it is because they have adopted a multi-channel parallel model, and some of these channels have natural advantages, that is, online channels, because the entire online products of Huaxia enterprises have penetrated into Asia. This Huaxia The promotion of mobile phone brands provides convenience.

For example, Yidian Search and Baidu Search are basically in an east-to-west confrontation with Google, and both Yidian Search and Baidu Search are good advertising distribution channels.

In addition, the Kunpeng browser, which is currently the most downloaded in Asia, is owned by Dafeng Group, and the browser is also a good advertising display.

There is also Fengxin, the largest social software in the world, which is also owned by Dafeng Group.

Even in Southeast Asia, the major shareholder of the largest e-commerce platform is also owned by Dafeng Group.

As for offline channels, Huaxia Enterprises has done two things. The first thing is to make crazy acquisitions.

With the trend of smart phones becoming more and more popular, more and more former mobile phone brands have begun to decline, and the development of smart phones happens to be during the financial crisis.

Therefore, many companies had to give up some overseas markets in the past two years. Huaxia mobile phone brands have frantically acquired overseas mobile phone business units of various mobile phone brands in the past two years, thereby directly swallowing their sales channels.

Then there is the direct-sales store model. It can be said that the direct-sales store model was led by Dafeng Group, and now it has become a feature of the entire Huaxia brand. They have established direct-sales stores everywhere, quickly established offline store channels, and further promoted the brand image. .

There is also the localization that Chinese companies highly recommend. For example, Indian consumers like to buy mobile phones in physical stores, so they pay attention to physical store marketing. Omi likes to cooperate with operators, and they give most of the profits to operators.

Chairman, I didn't pay much attention to Huaxia Enterprises before, but I have paid more attention to them in the past two years, and I have gradually realized a little bit. "

"you say."

"I don't know whether it is because Huaxia was relatively backward in the past or because Huaxia has this kind of culture in its bones. The overseas development of Huaxia brand always has a kind of pragmatism and humility in it.

This is completely different from the export-oriented overseas marketing model represented by American companies.

I have heard friends from many markets tell me that it is quite comfortable to deal with Chinese companies. "

"Localization has indeed become the basis of overseas development in this era." Li Runyu admitted this, "This is something you should change as soon as possible.

But besides localization, what other ideas do you have? "

"Actually, how to compete is what is right in front of us. Improve product quality, expand product lines, and strengthen promotion. But the problem is... I have fallen behind Huaxia Enterprises in everything."

Although the employees said a lot, it became one word in Li Runyu's ears: money.

Everywhere has to spend money, the problem is how can there be so much money.

"Why does it feel like our Samsung has fallen behind in everything in the past two years?" Li Runyu couldn't help but have this doubt in his heart, but he still had to show positive energy in front of the employees. As the chairman, he couldn't show negative emotions. Li Runyu hurriedly encouraged, "This It is the consequence of your conceit all these years!

I remind you again and again that the IT industry is changing rapidly, and the result? Every time you have to wait for the market to change before you know how to analyze your opponents! This is how you work!

You have all seen the hardships of Samsung Electronics during the training of newcomers. It is the hard work and persistence of how many people that Samsung Electronics can achieve today, but what has become of Samsung Electronics now in your hands!

Huaxia Enterprises went to acquire overseas channels during the financial crisis. Why did you not respond at that time? ! ah? ! "

The employees who were encouraged straightened their backs one by one, "Chairman, it is our negligence at work."

"I said, no matter what you need, I will work hard to get it for you. If you want talents, product lines, and promotion funds, I can give you all, but what I want is your attitude!

Samsung Electronics' current predicament is only temporary, but if you don't make changes, it will become a permanent problem! "

Li Runyu's outbreak did make the employees aware of the situation Samsung Electronics is facing at this moment, and it also inspired the employees' fighting spirit to prepare for the battle.

I just don't know if Meng Qian will give them this chance to recover.

Thank you book friend 20200827204940404 for your reward!