Rewrite the Technological Landscape

Ma Yun didn't say much to Liu Qiangdong, but looking at Liu Qiangdong's leaving back, Ma Yun had actually realized something.

But when he entered Meng Qian's office, he still hid his emotions very well.

"Is it decided when Taobao Mall is going to change its name to Tmall?" Meng Qian found a light topic, and also pretended that everything was just a coincidence.

"At the beginning of next year, let's not toss this year."

"How does Tmall plan to position itself and take the boutique route?"

"It hasn't been finalized yet. A new trouble in the past few years is cracking down on counterfeiting. No matter how much money we spend, there is no way to change some essential things." Ma Yun showed a helpless expression. Our Huaxia has also raised many condemnations in this regard.

As a platform side, this may become a big challenge for us in the future. "

"Taobao has developed so fast over the years, so it's reasonable to spend some money to make some rules."

"But some things are not so easy to solve. You should be very clear. Pirated software, pirated videos, pirated novels, every industry suffers from piracy, and many software companies in China have died in the hands of piracy.

Huaxia has to take the free route for everything now. Of course, this is indeed a business development model that is in line with China's general environment, but it is hard to say whether this model has any hidden dangers.

By the way, you can be regarded as a person who is willing to speak out for some social disputes, but it seems that you have never heard this matter mentioned before. "

Meng Qian spread his hands, "The premise of my voice is that I think my voice is useful. For example, I suggest more respect for workers because I think that by 2011, entrepreneurs in Huaxia will be able to do this.

But the problem of piracy is as you said, it is very complicated. Let’s not talk about the problem of consumption habits. Let’s talk about the most realistic. The average monthly salary of Chinese people is about 1,000 yuan, and it is 20 yuan to read this novel. It costs 50 yuan to buy a movie, and 5,000 yuan a year to buy an Adobe family bucket.

From which angle do you think I should speak? Do you simply call out respect for the original? People can just say that I don't have money to get anything to support the genuine version, and they will come back to me.

This is something that needs to be changed in all aspects. First, the income of ordinary people in China must be increased. Second, the concept of supporting genuine products must be gradually popularized. Finally, the costs of various industries must be reduced, and the prices of products must be reduced.

For example, if one day, ordinary people in China earn 20,000 yuan a month and watch a movie for 5 yuan, and everyone still watches pirated copies on a large scale, then I will definitely stand up and speak out.

I think that now we may even learn to thank those who respect the original, and at the same time find ways to help the creators survive, and then increase the income of the Chinese people as soon as possible, gradually popularize the awareness of the original, gradually improve the infringement laws and regulations, and find ways to reduce the cost of the industry, This is the direction that the whole society must work together in the future, and everyone will be a part of this direction. "

"But to be realistic, Huaxia is now transforming from manufacturing to creation. In the era of manufacturing, some companies even started their business by piracy, but in the era of creation, the awareness of authenticity will definitely become very important."

"I agree with this, so as a member of the overall direction, although I don't know how to speak up now, I know that we must do things well in our own field, like our Dafeng Group, like your Ali , We should find a way to reduce the cost of enterprises and users as much as possible through digitization and platformization.

Speaking of this matter, let me ask you a question, how many years do you think the price bonus of e-commerce can last? "

"If we only talk about the price bonus, it shouldn't last too long. On the one hand, we have to consider the rise in the cost of online traffic, and on the other hand, this sentence, some things need to be changed."

Seeing that Ma Yun stopped talking, Meng Qian added, "But the dividends of e-commerce will last for many years, because e-commerce brings more than just price dividends to enterprises and users."

Ma Yun nodded to express his approval. Meng Qian's words must have made sense to him, "So maybe it's time for e-commerce to enter a new stage."

"What do you think is the next stage of e-commerce?"

"The essence of e-commerce is actually an information website, but it turns information into products and realizes the connection between people and products. This is also the characteristic of e-commerce in recent years.

Now that the big waves have washed the sand, the next stage may be to improve the interaction between people and products? "

"Boss Ma thinks how to realize the interaction between people and products?"

Ma Yun crossed his hands under his chin, "This is something I have been thinking about recently, maybe, starting from user needs? The application of big data?"

Confirming that Ma Yun didn't have any specific thoughts at the moment, Meng Qian didn't hide it anymore, "Have you ever thought about a question, when the online price bonus gradually disappears, the essential e-commerce bonus will become more prominent?" In fact, it can feed back offline.”

After pondering for a while, Ma Yun became energetic, "Mr. Meng, what do you think?"

"I want to play big, but I don't know if Ali has the courage."

Ma Yun guessed and asked, "Do you want to connect online and offline, and do physical retail?"

"It seems that our previous tacit understanding is still there." Meng Qian raised his eyebrows.

Ma Yun immediately thought seriously, "Are the conditions met? The current domestic environment feels that this idea cannot be supported. Do you want to go abroad to start experiments?"

"In the past two years, I have seen the actions of Amazon and Walmart. Amazon is developing offline, while Walmart is looking for an online model.

But I have carefully checked the playing methods of Amazon and Wal-Mart. At least their current overall approach lacks a holistic view and is more about grabbing the market.

To put it simply, they are all aware of the trend of online and offline co-development. As for how to operate, they are obviously exploring while developing.

Similarly, some of our domestic companies are actually aware of it, but basically offline companies are going online. So far, I haven’t seen a single large-scale online company start to consider going offline.

But whether it is domestic companies or Wal-Mart and Amazon, everyone seems to have not fully realized the issue of consistency. If it is simply said that online companies do offline and offline companies do online, then I also think that domestic There is a bit of a problem with the foundation of the big environment, but what if we build a consistent integrated system?

This is not simply a matter of opening a few stores, nor is it something that can be realized in one or two years. At this time, we should take a long-term view. Will the Chinese environment in five years' time support this system? "

"So you already have an idea about the big system." Looking at Meng Qian's expression, Ma Yun knew that this guy must be in stock again.

"Aren't we working on a smart supply chain now, the smart supply chain is the bottom of the whole system.

On top of this bottom, the first is the setting layer, including the online store interface, physical storefront, payment terminal, data system, logistics platform, and marketing channels, etc.

Continuing up is the content layer, including shopping, sharing, communication, learning, entertainment and so on.

The last is the operation layer, including the four major directions of enterprise online service, offline experience, financial support, and logistics support.

The whole system fully connects online and offline logistics, takes consumer demand as the core starting point, provides the basis for convenient experience, convenient payment, and convenient interaction, and realizes the comprehensive connection of data on membership, payment, inventory, and services.

Once this system is established, it will not only allow consumers to experience a higher level of consumption experience, but also increase user stickiness. Most importantly, we can carry out modular optimization in all directions on top of the system.

For example, online, we can introduce live broadcasting and virtual reality in the future, such as logistics, we can introduce unmanned logistics and unmanned delivery in the future, the significance of the establishment of this large system, Boss Ma must be able to understand it.

"This is really a big project, how many years do you plan to finish it?"

"We are starting to build projects now, and then build platforms, build supply chains, and improve logistics systems. I think there is hope for a basic version to be launched around 2014 to 2015, and then we will polish it for two years. This is roughly the plan."

When Meng Qian talked about perfecting the logistics system, Ma Yun subconsciously thought of Liu Qiangdong he just met, but he didn't show it, "You always like to bet on the future so much."

"I am indeed betting on some technologies, but I don't think I am betting on this large system. The development of the smart supply chain this time makes me feel the criticality of this system, which is the future.

My goal is to take down Amazon and Wal-Mart and become the world's largest retail overlord. It depends on whether Mr. Ma is interested in playing together. "

Ma Yun suddenly looked at Meng Qian with weird eyes, "Isn't it?"

"No? What's wrong?" Meng Qian pretended to be puzzled.

"It's wrong to hear your tone. Your goal is not Amazon and Walmart at all."

Meng Qian laughed loudly, "Isn't it more concrete to find two decent opponents?"

"So what is your real goal?"

"data."

Meng Qian answered very seriously, although there were only two words, it contained everything.

Ma Yun doesn't quite understand the meaning of these two words at the moment, but he knows that Meng Qian's answer is true, "Did you name your system?"

"I'm going to call it New Retail."

"New retail?" Ma Yun looked disgusted, "This name is really silly."

Meng Qian looked at Ma Yun with a smile, "You know it too."