Rewrite the Technological Landscape

Sun Xiaojing really communicated with Meng Qian about poaching Cook seriously. Her confidence lies in the fact that she has poached too many awesome people. Now she has personally poached people with a million annual salary as the baseline. Dafeng She scooped up more than a dozen owners with an annual salary of more than 10 million in the group, so even if it is the CEO of Apple, isn't it an Apple CEO?

But Meng Qian had other plans and communicated his thoughts with Sun Xiaojing, and before Meng Qian and Sun Xiaojing decided whether to contact Cook, Cook came to China at the end of October.

After Cook took over as Apple CEO, it was Huaxia who went abroad for the first time. After that, Cook came to Huaxia two or three times a year. It is self-evident that he attaches great importance to China.

No matter how unwilling some people are to admit it, the reason why Apple in the Cook era can achieve such results is largely because Cook has captured the Chinese market.

Therefore, there is almost no sales of iPhone in China in this life, and Cook has to find a way to seize this market. He came here in less than a month after taking office. After all, the iPhone 4S will be sold soon.

However, Cook’s trip to China in this life has not been surrounded by fruit fans. The iPhone has almost no sales and reputation in China. However, the media in the United States still cares about this matter. The Wall Street Journal is the same as it was in the previous life. Also make a topic.

In recent years, it is very sensitive for American companies and China to enter a little bit of American media. These are their KPIs.

When Cook came to China this time, he went directly to the official. On the first day, he directly visited the three major operators of China Mobile, China Unicom and China Telecom. Obviously, he wanted to seek cooperation opportunities with the operators.

Starting from the second day, Cook visited the main first-tier cities in China one by one, visited the leaders of various places and conducted an in-depth investigation of the market. In just five days, Apple’s high-paying recruitment of employees appeared in Shanghai, Yanjing and other places. news.

Judging from the current iPhone sales in China, this move is a bit aggressive, but it also shows Cook's determination.

After that, Cook went to Foxconn again. Apple will still hand over the order to Foxconn under the pressure of the United States, but Foxconn's current situation is not very good.

A large number of workers went to Dafeng Electronics, and under the call of Meng Qian, the attention paid by large factories in mainland China to workers was obviously raised to a higher level, but the Taiwanese factories still have the same attitude, Foxconn is now in a bit of a troublesome state .

After a week's trip to China, Cook held a remote video conference at the hotel, and the entourage summarized the "harvests".

"Judging from this trip to China, our Apple's influence in China is very low, and Chinese operators are less willing to cooperate with us than imagined.

Especially in terms of marketing, on the one hand, we have hardly established any channel advantages. On the other hand, the marketing promotion is not strong enough. Chinese people even have some unfriendly reactions to some remarks made by Mr. Jobs.

In addition, Foxconn, the foundry we cooperate with, has also encountered some troubles recently. We may have to re-evaluate Foxconn, and even consider changing the foundry. "

The faces of the shareholders on the other end of the video became more and more ugly, "So your trip to China is all bad news, right?"

"The biggest good news of our trip to China is that we found these problems." Cook was very calm and determined.

"Cook, so you still want to stick to China's center of gravity strategy?"

"We came to China this time to further see the huge potential of China's market. In the past two years, the world has been amazed at China's consumption power, but when you enter China, you will find that China's overall economic level is still lagging behind, and the per capita GDP is still Not high, Huaxia is indeed just a developing country.

And China is indeed in a fast-rising channel. If China’s consumption capacity in 2011 is enough to shock the world, then China’s consumption level in 2021 will definitely become the focus of the world. I have no doubts about this.

At the same time, the Huaxia market has become the center of Asia. The deep meaning of winning the Huaxia market is to radiate Asia, which will have an impact on our entire Asian development strategy. Therefore, no matter what kind of problems I encounter, I cannot accept giving up the Huaxia market. This kind of thinking, if there is difficulty, just solve it. "

"What you said is correct, so how do you plan to compete with the Dafeng Group? As far as we know, the channels and online marketing resources of Huaxia's consumer electronics products are things that the Dafeng Group can control."

"The solution is thought out. Users can never have only one demand, and the market can never have only one product." It can be seen that Cook is a person who is not afraid of any challenges.

After the video conference was over, Cook, who saw the attitude of the shareholders, said to the secretary, "Help me make an appointment with Meng Qian."

In fact, it is not so easy to think about Meng Qian, but this is Cook, you do what he wants employees to do, and find ways to solve problems.

Fortunately, Meng Qian was willing to see Cook, so he didn't make it difficult for Cook's secretary. On November 3, the two met at Dafeng Group.

Meng Qian first expressed his regret for Jobs' departure, and then expressed his congratulations to Cook as the CEO of Apple. Cook also paid his respects to Dafeng Group and Meng Qian, and he has done enough to save face.

"In recent years, the entire IT industry has undergone some subtle changes because of the Dafeng Group, and more and more people have begun to discuss the positioning and significance of the Dafeng Group in the entire global IT industry.

What I have always admired the most is the concept of win-win cooperation proposed by Mr. Meng.”

"Speaking of this, I happened to be watching the past of Mr. Jobs not long ago. I remember Mr. Jobs said in 1997 that if Apple competes with Microsoft, if Apple wants to win, Microsoft must lose, and then Apple will lose."

"This is our direct relationship with Microsoft, competing with each other and relying on each other."

"The term interdependence may not be accurate." Meng Qian said bluntly, "Apple and Microsoft must have a cooperative relationship, and Apple cannot live without Microsoft, but Microsoft can actually live without Apple."

Cook kept his expression calm, and Meng Qian continued, "Your company once said that no company in the world can make all its products by itself.

But after expressing this kind of thinking, you have always demanded an absolute core self-determination internally.

I venture to analyze it. It may be because even today, Apple still does not have a core foundation that can guarantee the company's long-term longevity. Apple's design capabilities and R\u0026D capabilities are indeed very strong, but Apple's foundation belongs to others.

You depend on Microsoft, you depend on Oracle, which was acquired by IBM, you depend on Intel, and you even currently need to rely on Samsung.

Sometimes I wonder if your utterances back then were a kind of self-comfort? "

The corner of Cook's mouth raised slightly, "I think we're just telling a fact."

Meng Qian also smiled, "Microsoft will release computers next year, Intel has repeatedly threatened to make its own mobile phones, and Samsung is determined to become the only company in the world that realizes an internal industrial chain, so what is Apple's direction?

Is it a company with the most advanced supply chain system in the world?

I don't think it's that simple. Not long ago, Apple's chip department leaked a lot of things. I believe that Apple must have many unknown secrets.

And its purpose is only one, to establish Apple's own foundation. "

Cook looked into Meng Qian's eyes and was silent for two seconds, "President Meng really doesn't know us very well, I think we should communicate more."

"You are right. I also think that we should have more exchanges. In fact, some of Apple's ideas are very similar to ours, so I can understand you and understand your difficulties.

So from a realistic point of view, I think Apple has missed the best time, and, has missed some important core technology development opportunities.

But in my heart, Apple is a great company, because your talents and technology are worthy of being remembered by this era.

According to the data a few months ago, only 24% of the Fortune 500 companies 25 years ago are still on the list. I personally hope that Apple will continue to be well-known to the world after 25 years.

To this end, we should really communicate more, because some things that Apple missed, we caught. "

Meng Qian controlled the initiative all the way, and Cook could only passively accept the move. Realizing his state in Meng Qian's home court, Cook took a chance and left first.

"What do you mean by what Meng Qian said? Do you want to cooperate with us?" After leaving Dafeng Group, the director of operations who came with Cook couldn't help asking. He knew there was something in Meng Qian's words, but what did they mean? , he wasn't quite sure.

And Cook suddenly sneered, "Meng Qian means that he wants us Apple to attach himself to Dafeng Group. He is really confident, this young man."