Rewrite the Technological Landscape

Also at the end of October, a Chinese woman with outstanding temperament appeared near the Apple Company from time to time, attracting the attention of everyone.

Sun Xiaojing is here.

Immediately after Jobs left, Apple experienced management turmoil, which was unavoidable. After all, there was a "change of dynasty", and Apple will be in management turmoil within the next year.

Among them, the resignation of Scott Forstall, who was in charge of IOS development, has aroused heated discussions in the market. He is known as the person closest to Jobs' soul, also known as Jobs Jr., and the market has speculated that Jobs will succeed him in the past two years. When he was a man, Scott Forstall was considered one of the three most popular candidates by the public, and his support rate has always been higher than that of Cook.

But Scott Forstall was forced to leave Apple in 2012. Of course, Cook gave him a very decent reason, saying that he chose to leave because he didn't want to apologize for the IOS6 maps incident.

As for Sun Xiaojing's trip to the United States, the first person she met was Scott Foster.

"Is the Hongmeng system really developed under the leadership of Mr. Meng?" Scott Forstall seems to be very concerned about this issue. During the basic communication process between Sun Xiaojing and him, he has asked this question many times.

Sun Xiaojing also noticed this, so instead of answering directly, she asked rhetorically, "Maybe, Mr. Jobs never believed it, did he?"

This question made Foster silent, and Sun Xiaojing continued, "The whole world knows your relationship with Mr. Jobs. Mr. Foster's doubts today can be regarded as a verification of Mr. Meng's regret."

"Regrets? What regrets does Mr. Meng have?"

Sun Xiaojing directly changed her communication strategy in response to Foster's on-site performance, "After learning about Mr. Jobs, Mr. Meng's first reaction was to regret that Mr. Jobs could not come to China, Dafeng Group, and Meng Always have a good chat."

Foster was silent for a few more seconds, "Actually, Jobs often mentioned Mr. Meng and Dafeng Group. Mr. Meng brought us many incredible things."

"But it is because of these inconceivable things that Mr. Meng has been magically demonized." Sun Xiaojing pretended to smile wryly.

Sure enough, Foster asked along the slope, "Miss Sun, I read reports that you were the first employee of Dafeng Group and the person who followed Meng Qian the longest. You and I actually have some similarities before.

So I'm really curious, what kind of person is Mr. Meng in your eyes? "

Seeing Foster's curiosity about Meng Qian, Sun Xiaojing remained calm, "If you ask me, I will definitely say that Meng is always the purest person I have ever met. He always thinks about how to simplify complicated things .

Just like the product design concept he always adheres to, the best design must be the simplest design, which must make users feel the most comfortable, and all products that make users feel uncomfortable must have room for further optimization. "

"Did Mr. Meng say what he thought of Jobs?" Foster asked.

"He once seriously mentioned in front of me that he believed that Jobs was a very talented person. He had a sensitivity to the world that ordinary people do not have, but like most geniuses, he lacked a sense of appreciation. The awe of this world."

Before Sun Xiaojing came here, she did a comprehensive homework on Foster, especially why Jobs didn't let him succeed him.

Judging from all available information, the relationship between Jobs and Foster was indeed very close. Foster was the only person other than Jobs who went out with the iPhone prototype.

Everyone will have their own guesses, and Sun Xiaojing's guess is actually very simple, like why men seldom introduce their real friends of the opposite sex to their good brothers, except that they actually like this best friend of the opposite sex, there is another situation It is precisely because he is a good brother that he knows what this dog is.

A person as lonely as Jobs began to repent at the end of his life. Since Jobs was aware of his own problems, how could he hand over the Apple to Scott, who is almost exactly like himself.

Of course, this is just Sun Xiaojing's analysis, but at least judging from the reaction at the scene, her words stimulated Foster.

"Compared to Mr. Meng, no one is qualified to say that he is a genius." Foster suddenly sighed, presumably because he remembered something.

"Mr. Meng often said that he was born for technology, so all his achievements must be fed back to technology, and he wants to reserve his greatest respect for technology.

This is also the reason why Mr. Meng wanted me to talk to Mr. Foster. Mr. Meng actually mentioned Mr. Scott many times, because he saw Mr. Foster's design concept in IOS.

But this year's latest system disappointed Mr. Meng. He saw something not pure. We don't know what happened, and we don't know whether it has something to do with Mr. Jobs.

But if Mr. Foster still has the willingness to do one thing purely like designing the previous generations of IOS systems, we reserve the position of deputy chief designer of Hongmeng system for you. "

Many things flashed through Foster's mind, "Can I see Mr. Meng?"

"Of course, I'll arrange it."

After talking with Foster, Sun Xiaojing did not leave because he had other people to meet, and her next target was Johnny Srouji.

Johnny Srouji is Apple's senior vice president in charge of hardware technology. His leading product is Apple's chips.

Johnny Srouji joined Apple in 2008. At this moment in 2011, almost no one knew his name, because Apple wanted to maintain its dependence on Intel at the moment, making a cooperating with Intel. Look, even if Intel's Paul actually saw through everything, even if the leak of Apple's chip department happened not long ago.

But face-saving work still needs to be done. The entire Apple chip department is generally very mysterious. Just like the iPhone department back then, it is engaged in research and development in a low-key manner.

Johnny Srouji became known to the world because of your 2013 A7.

"We know that mobile phone chip manufacturers are now focusing on one thing, that is, the embedded neural engine, that is, the development of AI chips. In this technology, Hongmeng has been ahead for three years. I believe Apple must be focusing on it now. solve this technical problem.

Although I don't know Apple's current progress, has Mr. Srouji thought about a question, even if Apple succeeds, so what?

Don't forget one more thing, our Dafeng Group also has Galaxy Technology, we can not only embed neural engines, but also our advantages in the field of embedded graphics engines are also unmatched by Apple.

Let's talk about the unification of hardware and software. This is definitely an important research and development direction for Apple's chips, but again, we have already gone ahead in this matter, not to mention our internal industrial chain construction. We have seen Srouji Mr. Talent, but we don’t know if Srouji is interested in climbing a higher mountain. If you have this idea, you can come to our Dafeng Group to experience some completely different scenery. "

Johnny Srouji is no better than Foster, he is not a close friend of Jobs, let alone a little Jobs, he is not even dug by Jobs himself, but by Bob Mansfield of Apple's hardware department.

More importantly, at this time, Johnny Srouji is still just a famous master, how could he have no ambitions? Right now, Apple's top management is in turmoil, and many things are unknown. On the other hand, the development of Dafeng Group is like a rainbow. Now Dafeng Group is willing to give itself such a chance to become famous.

To hell with it.

Johnny Srouji's heart fluttered there, and Sun Xiaojing went to meet her last target, Jonathan Ive.

Jonathan Ive is known as the world's top industrial designer, and "Fortune" magazine selected Jonathan Ive as the world's smartest designer, none of them.

The products he led the design include, iPod, iMac, iPhone, iPad.

Jonathan Ive is also a person who has a deep affection for Jobs. Judging from all his resumes, Jobs is his bole.

Similarly, Sun Xiaojing did a lot of homework on Jonathan Ive, and even touched Jonathan Ive's life.

In the end, Sun Xiaojing's evaluation of Jonathan Ive was that he was an extreme design fanatic.

But after Cook came to power, the first thing he did was to divide the design work and dilute Jonathan Ive's influence in the company.

Compared with the previous two, Jonathan Ive seemed much calmer. After all, he would not be squeezed out like Foster, and he didn't need to show his strength in another place. At the same time, he was deeply grateful to Jobs.

So Sun Xiaojing took the most direct countermeasure, product attractiveness.

He joined Apple because he was attracted by Apple's design, but now, Sun Xiaojing doesn't have to do anything else, and only needs to do one thing, which is to invite him to come to Dafeng Group to see Dafeng Group the design of.

Whether it is Hongmeng or ancient times, they are all things in front of us. Jonathan Ive is naturally attracted by the design of these products. Now that he has the opportunity to go to Dafeng Group to take a closer look, he has no reason to refuse. Take it as a learning opportunity.

On November 5, when Cook returned to the company after his trip to China, he saw three leave slips with different dates.

"Why are the three of them going?" Cook asked the secretary suspiciously.

The secretary was not very sure, "According to what they said, they are all dealing with family affairs, but I heard that they all seem to be going to Huaxia?"

"Go to Huaxia?" Cook realized after two seconds that his face changed drastically.

Go out and clear the wave line by yourself, and the house was stolen?