Rewrite the Technological Landscape

Since the three of them came to the Dafeng Group, and since they met Meng Qian, none of them could go back soberly.

Meng Qian has a set of industry development plus personal planning, and the future vision is matched with the company culture, and finally the value is directly promoted to the sense of mission of human development.

As long as he is an ambitious, courageous and capable person, no one can resist Meng Qian's already perfect deception.

As the saying goes, which one is better at flickering and painting cakes, and the wind in Hangzhou depends on Meng Lang.

And the most amazing thing about Meng Qian is that the pancakes he has painted are either realized or on the way to realize them.

Although the three of them came to the company one after another, when they went back, all they thought about was, look at that cake, it's big, round and fragrant.

In less than a month, Srouji, who had the least relationship with Jobs, contacted Meng Qian three times in a row and expressed his intention to join Dafeng Group at the end of the month.

In fact, as far as the field of mobile phone processors is concerned, the stage that Dafeng Group can provide is really much bigger than that of Apple.

Meng Qian told about Srouji's matter to Liang Mengsong, who had started working at Dafeng Semiconductor after the two-year non-competition agreement period.

Liang Mengsong expressed understanding and just talked about another matter with Meng Qian, "Intel has confirmed the news that they will use the 3D Tri-Gate process on the 22nm process next year."

"That is to say, next year we and Intel will both use 22nm and 3D technology."

"Although everyone has 3D transistor technology, there is a big difference between the Hongmeng architecture and the X86." Liang Mengsong immediately pointed out the problem, "Intel has not opened the foundry, and we have only just opened the foundry, which involves To the essential difference between our two companies in manufacturing.

Our manufacturing was mainly for embedded low-power chips, while Intel's manufacturing was mainly for Intel's high-performance CPU.

It is indeed a very wise choice for Mr. Meng to open up the foundry, but the opening time is too short after all. I can basically say that once we use 3D transistors in our own field of expertise at the same time as Intel next year, the 22nm process will be in the field of mobile phone chips. The M-series processors will have the opportunity to achieve an absolute advantage once.

Especially if Astro Boy like Intel wants to compete with us, there may be no possibility.

But in the same way, in the manufacture of high-performance CPUs, with our current foundation, we have no chance of winning in the face of Intel, which is about to use the 3D Tri-Gate process, and even Intel will only widen the gap. "

Meng Qian's expression turned serious, "Then what do you think?"

"Now that Intel's 22nm process cannons are here, we have to make our choice, whether to concentrate our firepower to completely take down the embedded chip city, or divide our firepower to fight on two fronts."

"Why do you have to choose one of the two? From any point of view, it must be a two-front battle."

"Of course, but a two-front battle will involve waste of human and financial resources and manufacturing costs. Intel has now seen the market size of embedded chips, but it still invests 80% of its research and development costs in high-performance chips. That's the reason. .

The natural attribute of the chip industry is to burn money. Every company hopes to fight on two or even multiple fronts, but the problem of money is real. "

Meng Qian suddenly didn't know what to say. When he was at the helm of Dafeng Semiconductor, it was easy to solve the money problem by himself, but for Liang Mengsong, he had to think about the money problem when he looked at the company's budget. up.

But Meng Qian couldn't tell Liang Mengsong how much money he wanted. If it was so easy to get money, Liang Mengsong might mess around.

So after thinking quickly, Meng Qian said forcefully, "Now a phenomenon that lies ahead is that Intel is lobbying chip companies not to hand over chip foundry orders to Dafeng Group, but Intel itself has confirmed again that it will not let go of the foundry.

Originally there were Samsung and TSMC, and Intel could restrict us by controlling these two companies. However, Samsung’s situation is very bad now, and TSMC has become our ally again, so if Intel simply wants to rely on it The deterrent force in the industry to ask other companies not to cooperate with us is difficult to work in the long run.

Looking at the situation in 2011 alone, we have already found that because of Intel's practice, the efficiency of chip foundry of some chip companies has been affected.

So now how we use this market demand to seize orders, the most reliable thing is our ability, and what we need more now is obviously high-performance CPU OEM orders. Compared with Samsung and TSMC, we may currently be on the bright side One advantage is 3D transistors.

So two-front combat is inevitable, and I don’t insist that Gale Semiconductor can beat Intel next year, but at least I hope to see Gale Semiconductor can bite Intel. "

After Liang Mengsong ended the two-year non-compete agreement, Dafeng Semiconductor had just gotten used to the state here, and finally faced such a problem given by Meng Qian.

Fortunately, Liang Mengsong had already prepared for it. A company that has created miracles one after another must be full of pressure. If everyone muddled through, how could there be Dafeng Group today, "I understand, I will find a way."

Seeing that Liang Mengsong accepted the pressure, Meng Qian was very relieved, at least he did not pick the wrong person, but the pressure should be moderate, otherwise he would really crush people to death. Meng Qian knew the strength of Intel, so Meng Qian immediately gave a candy, "As for the R\u0026D investment, I will give you an additional fee in addition to the original R\u0026D budget, and you can give me an analysis form as soon as possible.

In addition, you report the detailed situation to me once a month. Next year is very important. I will pay more attention to Gale Semiconductor. "

Meng Qian's words left a lot of leeway, Liang Mengsong was indeed relieved of the emotions that had just been suppressed, and at the same time he knew very well in his heart that a tough battle was going to be fought next year.

After Liang Mengsong left, Meng Qian also kept thinking about this issue. Intel is really strong in high-performance CPUs. Although Meng Qian believes that Liang Mengsong will work hard, some things cannot be changed by hard work.

But next year's 22nm process is indeed an important time node, which is difficult.

Going home at night and lying on the sofa looking at the starry sky, Meng Qian was still thinking about it, but he still couldn't think of anything to do except throwing money at him.

"Do you believe in the end of the world in 2012?" After taking a shower, Shen Jiawen came to Meng Qian and swiped her phone.

"Huh?" Meng Qian looked at Shen Jiawen suspiciously, "Why did you suddenly ask this?"

"Didn't you watch today's hot search?"

"What hot search?"

"Ask Meng Qian if 2012 is the end of the world." Shen Jiawen put the phone in front of Meng Qian.

Meng Qian clicked on the topic and glanced at it and couldn't help but smile bitterly. A group of netizens launched an activity to ask Meng Qian because they couldn't be sure whether 2012 would be the end of the world.

"You, the hat of a reborn person, I'm afraid you won't be able to take it off in this lifetime."

"Even if it's a reborn person, there are some things that a reborn person can't solve." Meng Qian said subconsciously.

"If you are really a reborn person, I am also a little curious whether 2012 is the end of the world."

Meng Qian smiled slightly, and continued to look up at the starry sky until a few seconds later his eyes began to focus, and he turned to look at Shen Jiawen, "What did you just say?"

"Ah?" Shen Jiawen looked confused, "What did I say? If only you were really a reborn person?"

Meng Qian jumped up from the sofa and turned on a nearby computer to check something, "Although I don't know if it's useful, let's play."

Early the next morning, Meng Qian called Fang Chen over, "What is the gross profit of the movie series this year?"

"If you only consider the film series, the gross profit should be only a little over 10%, and the net profit is even more unsightly. Many costs are shared by other industries in Dafeng Electronics, otherwise the net profit may be even worse. "Speaking of the film series, which is a product specially designed to hit the market, Fang Chen feels that it is meaningless to talk about profits.

"After equalizing the cost, how much room is there for the film series to reduce prices?"

"Reduce the price?" Fang Chen's first reaction was that Meng Qian's words were a bit inexplicable. Once the price goes down, it's hard to go up again.

Later, profits can only be squeezed through costs. "

"It should be cheaper to replace the IBM chip with the AMD chip?"

"How much difference can there be in the price of chips for mid-to-low-end computers, and we have cooperated with IBM for so many years, and we can't completely break away from the relationship in one or two years. The relationship is broken, but this cooperation in black and white can be maintained forever.

By the way, why did you suddenly ask about the computer? Are our own computer chips on the horizon? "

"It's still early, and I guess it will take two years." Meng Qian shrugged and expressed helplessness, "But I need to lower the price of the computer in a short time, because I want to put on a show."

"acting?"

Meng Qian told Fang Chen about his plan, but Fang Chen was obviously confused, "It's just a joke, can it be used like this?"

"The problem now is that everyone doesn't want to take it as a joke, so let's try."

"If you want to play like this, there is no need to reduce the price of the Shadow series computer across the board.

It’s just the end of the year, and I’m going to do a round of inventory clearance with the channel, and the effect will be better than a direct price cut. Anyway, what we want is a short-term market response. "

Meng Qian is naturally not familiar with Fang Chen about these channels. Since he has a better way, Meng Qian is naturally happy, "That's the best, I'll leave this matter to you."

"no problem."