Rewrite the Technological Landscape

The concept of new retail and new cooperation was very popular because of Meng Qian and Ma Yun, but most people's reactions were mainly confused, and they didn't understand what was going on at all.

Just like Dong Mingzhu said that he did not understand the new retail that Ma Yun was talking about, Meng Qian did not understand it at the beginning, but this is a matter of another time and space, and it is not important.

Meng Qian only needs to understand his new retail and new cooperation, so that more people can understand his ideas and give them to the market, not just two concepts that sound lofty.

In fact, to be precise, the new retail proposed by Meng Qian is somewhat different from the new retail proposed by Ma Yun. As for the new cooperation proposed by Meng Qian, this is a completely new concept.

On August 30, two days after the end of the World Internet Conference, the follow-up action came. First, Alibaba held a grand Hema supermarket opening event.

On August 30th, the country's first Hema supermarket opened in Hangzhou. The name has changed to some extent, and the reason for the change is unclear. In Meng Qian's view, it may be mainly because of the change in content. At this time, Ali Compared with the stronger global supply channels in the past, Hema Supermarket is larger than Hema Xiansheng and has a richer product line.

Ma Yun personally led the team to the store and broadcast the whole process live, showing the market what Hema Supermarket is all about.

This Hema supermarket in Hangzhou is amazing from its scale to its decoration. Ma Yun watched while eating and playing, and exported an introduction about the Hema supermarket in the process.

To promote Hema Supermarket in this life, Ali has provided three guarantees. The first is product guarantee. All fresh fruits and vegetables are directly supplied from the origin, the fastest transportation guarantees freshness, and overnight vegetables, fruits and bread are processed in a timely manner. Ali has made products to consumers. Quality commitment, if there is a problem, you can find Ali to ask for compensation. At the same time, there are service supports such as authenticity guarantee, overseas brand traceability, etc., to ensure that consumers can shop with peace of mind.

The second is the rich supply of goods. The suppliers of Hema Supermarket come from all over the world, including popular products from all over the world, and select cheap and beautiful products. Hema Supermarket claims that it is currently the supermarket that can provide the most abundant products in China, but Meng Qianhe Judging from the data in Ma Yun's possession, it is true that he is not bragging.

The third is timely delivery. Hema Supermarket does not have a self-built delivery team. The delivery problem is handled by the Koubei delivery team. It will be delivered within half an hour of the first three kilometers in Hangzhou. If it fails to arrive, it will lose money. Simple and rude.

At the end of the live broadcast, Ma Yun showed his goal. Ali will open at least 100 Hema supermarkets in China within 2014, and gradually radiate to more cities and enter the international market in 2015.

The day after Hema Supermarket’s live broadcast ended, Hema Supermarket’s promotional activities began. Hema Supermarket has a separate app, and users can enjoy great discounts whether they go shopping in offline physical stores or place orders on the online app.

The user experience was quickly published online.

"Hema Supermarket has a lot of products, the dining area and leisure area are large and comfortable, and the service attitude of the store staff is very good. At least four stars should be no problem."

"If you don't plan to take things home, you don't need a shopping cart when you buy things in a physical store. You can directly use the APP to scan the QR code for any product you want to put in the mobile shopping cart, and finally choose to deliver it to your home after purchasing the order. They will send things to their homes, and currently they are free of delivery fees, and later I heard that they are free of delivery fees for orders over 100."

"It's very humane that you can choose the time for delivery, and it's very punctual. If you have nothing to do on the subway after get off work, you can buy groceries on Hema. When you get home, you can pack up your things and start cooking when you arrive, which saves a lot of time."

"It is said that it will arrive in half an hour. I ordered twice and it arrived in about 20 minutes. The delivery speed is really fast, and the word-of-mouth delivery is still reliable. There will be no problem of the delivery staff trying to grab the time for the order card."

The overall comments on the Internet are still very good. After all, this is 2014. Meng Qian showed many things on Hema Supermarket in advance, but some negative comments soon followed.

"Isn't it just supermarkets + takeaways? Isn't that the same effect of putting supermarkets on takeaway platforms? Is this also the face of innovation?"

"It feels like the supermarket is bigger and has more items, nothing special."

"The publicity is so huge, but the result is just such a thing. It can only be said that the concept is greater than the result."

"I think Dafeng Group and Ali simply want to enter the traditional retail industry and take everything online and offline, right? New retail is just an excuse."

The controversy has made the topic of new retail even hotter. At this time, it is Meng Qian's turn to act.

Again, Meng Qian is not clear about what Ma Yun's new retail is, but he knows what the new retail he proposed is very clear.

On September 8, at Dafeng Group's regular autumn product launch conference, Meng Qian responded positively to online questions.

"I have noticed that some users seem to have a lot of doubts about Hippo Supermarket, the pioneer of new retail.

And this question actually involves the technology provided by our Dafeng Group, so I want to talk about this matter today.

Let me give you an example here. In 2012, Wal-Mart spent 10 billion yuan to build a system for us, which caused a very big public opinion riot in the United States at that time.

Americans think that they have Microsoft and IBM, and it is a shame that Wal-Mart chooses us as the system.

So much so that when our system was built, Wal-Mart was scolded for a long time, because when users went to Wal-Mart to experience it, they didn’t feel any difference. They felt that Wal-Mart was cheated by us.

But a year later, Wal-Mart talked about their performance, and their performance increased by more than 30% in one year.

why? It is because we have come to an era of technology-driven service. It is no longer the service change based on the waiter who said that the restaurant waiters have a bad attitude in the past, but now the attitude of the waiters has changed.

However, technology-driven service improvement features are often behind the large capital investment, and consumers' intuitive feelings are not obvious, but it is undeniable that technology has been optimizing details.

For another example, as an open secret, everyone knows that the products that most people can see and reach in the most comfortable position in the supermarket are often the most profitable products.

Items that require you to stand on tiptoe or crouch down to check are generally not very profitable.

This is obviously not a good thing for consumers, because many times we fail to buy products with higher cost performance.

The system we built for Wal-Mart solved this problem. The products that users can see and reach with the most comfortable posture are no longer the products with the highest profit, but the products with the highest user acceptance.

The placement of goods has changed from single-item profit-driven to user preference-driven, and preference has promoted sales. The final result shows that Wal-Mart can earn more. This is a win-win outcome for both users and enterprises. The loss is Those high-margin products, but if you are not afraid of offending people, low-cost products are inherently uncompetitive.

Our system is now used by several well-known commercial and supermarket companies in China, but if I don’t talk about it today, how many people have felt this change?

The technical investment behind Hippo Supermarket has exceeded 20 billion, which is not counted as a direct transplant of inherent technology. Therefore, Hippo Supermarket is a simple supermarket + takeaway. I personally cannot accept this statement. "

Meng Qian made a statement using the controversial points on the Internet as an entry point, and then brought the topic to the technical introduction.

"As for the technology behind Hema Supermarket, I can give you a few more introductions.

For example, there is a large enclosed area next to the Hippo supermarket. I saw that many people on the Internet were curious about what it was. It was actually the world's first intelligent sorting and packaging system for supermarkets.

The clerk puts a certain amount of goods into the entrance according to the system prompts. After the order comes, this intelligent sorting and packaging system can perform automatic intelligent packaging by scanning the QR code of the goods.

This system has greatly improved efficiency and better guaranteed the promise of 30-minute delivery.

Another example is our auxiliary strategy system, which can help supermarkets to evaluate when the discount starts every day, which products need to be discounted, how much the discount is, and whether it can push specific promotions through online channels according to the stock situation of the day. This system Not only can both buyers and sellers get greater benefits, but also can minimize food waste,

We even talk about the most direct APP itself, whether the interface design, classification design, response speed, intelligent recommendation and other functions of Hema Supermarket APP make everyone feel comfortable.

In such a large supermarket with thousands of products, we can design all of these in an orderly manner, and then cooperate with intelligent recommendations to save users a lot of useless shopping time.

Is this a service? Does this require technical input? "

Meng Qian deliberately stuck at this point to let everyone think and discuss. Then, the main course of Meng Qian's speech today came, "And what I want to tell you today is that all these technologies are for Hippo Supermarket. , but not only for hippo supermarkets.

This is another hot topic on the Internet, what exactly is the new cooperation. "