The Fantasy Entertainment Empire

Now, in China, anyone who pays attention to the film and television industry knows that Dimension Entertainment has a brush with content.

But 'Huayi Pictures' is not too afraid of them.

They are an established film and television company in China and have made many classic domestic films. As for the relative dimension of entertainment, they have indeed flourished in the past two years in film and television dramas, but movies and serial dramas are two different things.

And Dimension Entertainment, in the film industry, has it really produced anything particularly outstanding?

"Hell Apartment"? It is true that this movie made money, but the box office of the first movie was 370 million, and the second movie was only 500 million. What is that? In the past few years, when did 'Huayi' not release a movie with a box office of 3 billion? There are not a few billion or two billion.

To be honest, in the eyes of Hua Yiren, Dimension Entertainment is just a younger brother in the movie industry, and can only play in niche themes like horror movies.

However, no matter how much they look down on Dimension Entertainment, there is one thing they must admit: the IP "Martial Arts Master" is really popular.

Dimension Entertainment doesn't need much effort at all. The title of "Martial Arts Master: Flames of War" has been spread throughout the domestic market through the TV series. It is not too much to say that it is highly anticipated.

And such heat is terrifying.

Recently, Huayi Pictures also has a work called "Deadly Action", which will be launched soon.

This work is a work created by Yan Zhangrong, an executive of Huayi, as the producer and producer, with an investment of more than 300 million yuan. The most important thing is that a considerable part of it is Yan Zhang Rong raised it himself.

He attaches great importance to the success or failure of this work.

Prior to this, following the matter of Ji Jiaxin, the director of "Hell Apartment 2", he got involved in it, disgusting a wave of Dimension Entertainment, and also carried out a wave of publicity for his own work.

Originally, the publicity was pretty good, but after all, it was the popularity of Dimension Entertainment. Later, when "Martial Arts Grandmaster: Part 2" was launched, the limelight was overwhelmed in an instant.

At the moment, "Deadly Action" is about to go online, and the large-scale promotion of this work has naturally started.

But with all the publicity resources thrown at it, it just won't be able to build up momentum!

No matter in terms of discussion heat or audience expectations, "Deadly Action" is far lower than "Martial Arts Master: War".

If it is said that the enthusiasm created by the Ji Jiaxin incident before was suppressed by the "Martial Arts Master" TV series and only made Yan Zhangrong feel a little depressed, now it is a serious panic.

After all, "Martial Arts Master: Part 2" overwhelmed the popularity of "Deadly Action", so what? It was just a series, and the platforms they competed on were not the same, it was just that their own promotion plan was hindered to a certain extent. A TV series will not really have a big impact on the results.

But now, "Martial Arts Master: Fire of War", which directly competes with "Deadly Action", is a serious movie! Moreover, it seems that the upper limit time of the two is almost the same. "Fire of War" will be launched first, and then a week later, "Deadly Action" will also be launched.

Movies of the same period are released at about the same time, which will inevitably form a very large competitive effect. Especially if one of the movies is particularly popular, it will make other movies in the same period miserable.

Yan Zhangrong has very strong confidence in the "Deadly Action" he created and produced by himself. He feels that there must be no problem with the content of the movie.

However, in terms of publicity, the current situation of "Deadly Action" is very miserable.

When the publicity and preheating situation is very unsatisfactory, it will obviously have a great impact on the box office results after the movie is released.

Yan Zhangrong is particularly worried about this matter recently.

He thought of an idea, and after thinking about it for a while, he felt that it was very reliable.

This can be used to promote one's own work, and it can also be used to attack competitors.

First of all, he pulled Ji Jiaxin out again.

In mid-June, Ji Jiaxin suddenly opened fire on Dimension Entertainment again, and this time directly aimed at the movie "War".

"It's hard to imagine that there are people looking forward to such a movie?"

"As we all know, "Hell Apartment 2" is also produced by Dimension Entertainment. At the beginning, when I was filming this movie, I would occasionally chat with the staff in the crew, such as some Dimension Entertainment employees, about this work."

"A lot of things, due to the principle of confidentiality, I can't say, but as far as my personal judgment is concerned, the movie version of "Martial Arts Master" is a very typical film that is used to make money in the market after the TV series became popular. The movie was not made with care at all.”

"Some people are really crazy about money, and they are very black-hearted. Don't they have a little ethics in making movies and content?"

Half a year ago, no one knew who Ji Jiaxin was; after "Hell Apartment 2" was released, as a behind-the-scenes creator like a director, his reputation is not too big, not to mention the box office of "Hell Apartment 2" That's only 500 million. Even before, his conflict with Dimension Entertainment was fired, but the influence was not so great that everyone knew it.

However, nothing can stop the behind-the-scenes promotion everywhere.

These words posted on Weibo, under the control of someone with a heart, caused quite a commotion.

The popularity of "Fire of War" was extremely high. After paying attention to this incident, many people came to watch it.

Most of the people, of course, blasted Ji Jiaxin's irresponsible statement.

"If you have a solid hammer, you can put it in the real hammer. You have no evidence at all. What nonsense are you talking about?"

"Do you think we are stupid? What do you believe?"

"Dimension Entertainment hasn't produced anything too bad so far. This time I stand in Dimension."

Generally speaking, this is the mainstream public opinion.

But there are still a small group of people who choose to believe in this.

This is normal, Ji Jiaxin is the director, and he has also made a film for Dimension Entertainment, the inside story from his mouth is somewhat credible... right?

However, such people do not occupy the mainstream and are basically submerged in the vast crowd.

But no matter what, Yan Zhangrong's goal has been achieved - let people discuss Ji Jiaxin again.

Then, the people under him began to contact the media and self-media everywhere, and began to forcibly associate "War" with Ji Jiaxin, as well as the saying that Ji Jiaxin would direct "Deadly Action 2", it was crazy and shameless The enthusiasm.