The Ultimate Live Superstar

Due to its own size and industry status, and in order to cover as many user groups as possible, over the years, NIKE has often engaged in some co-branded show operations!

In the entire industry, Nike can be said to be one of the big names that like to engage in joint names the most.

He said that he was second, so no one dared to say that he was first.

Because most of the user groups it targets are fans of pan-sports culture.

Therefore, based on this, NIKE's marketing strategy is naturally very simple and rude. From time to time, it will attract some trendy brands to expand its user base.

In terms of style, it has gradually changed from seriousness to lighter, more diverse, and more interesting.

Sometimes, ordinary people of different shapes and ages are even frequently invited to appear on the screen.

In recent years, they have targeted the e-sports industry even more, and even launched limited products with LPL elements for this purpose.

Regarding this point, even if Nike didn't say anything, Lu Yu had heard about it.

If it's what they say it is.

The significance of this cooperation is far greater than the cooperation itself.

First of all, there is no need to worry about limiting the sales of products based on your own popularity and brand influence.

Secondly, for limited products, NIKE has always been generous.

The intensity of publicity is definitely not much worse.

Calculated in this way, this share of income must be very considerable.

Of course, these extra income are not the most important thing!

The most important thing is the invisible benefits brought about by this cooperation for our own popularity and the brand influence of Jidao Zhe!

In this way, rather than saying that Nike came to speak for me, it would be better to say that I hired a publicity ambassador!

With this platform, whether it is popularity or fame, it can be improved to a higher level.

Thus swiping a wave of system gold coins!

In addition, the price offered in the contract is also full of sincerity and impeccable.

If the two parties reach a cooperation, for Lu Yu himself, the benefits will definitely be self-evident.

However, Lu Yu didn't intend to just respond.

This matter still needs to be discussed in the long run.

...

This cooperation is the first time that Nike has offered such a sky-high contract to Chinese athletes!

In their view, Lu Yu should have no reason to refuse.

Therefore, at this moment, the people in charge of the NIKE side who came to negotiate, all have a high profile that is bound to win.

Top brands, top contracts, plus top contracts, who would say no?

It doesn't exist at all!

In the living room.

Seeing that Lu Yu hadn't spoken for a long time, Joyce said leisurely:

"Mr. Lu, to tell you the truth, as far as I am concerned, your charisma and bravery style have really moved me. We have shown the greatest sincerity, so I hope you will consider it carefully. .”

"I think you may not want to miss this opportunity, right?"

When Joyce spoke, Lu Yu listened attentively and nodded frequently, seeming to agree with him.

but,

Just when Nike was full of expectations and was bound to win, Lu Yu's next words far exceeded their expectations.

"Sir, thanks for your kindness. It is my honor to talk with you. I have always had a good impression of NIKE. It would be a great thing to cooperate with you. But I am really sorry, I am afraid I cannot Immediately promise you."

Although Lu Yu's English level is not good, his basic spoken English is still passable.

Most people understand the phrase I'm so sorry.

Hearing this, the foreigners were like ants on a hot pot. After looking at each other, they suddenly started whispering to each other.

After pondering for a long time, Joyce smiled and said, "Mr. Lu, can you talk about your thoughts in detail? Are you not satisfied with this contract?"

The contract issued by NIKE is just a superficial article, and there are still many specific details that have not been perfected.

After all, it is the first time to cooperate with such a big brand.

Lu Yu felt that it was better to think about it.

This is no rush.

At least, he's really in no hurry.

You know, what he's broadcasting live is extreme sports that don't exist in this world!

There has always been no shortage of attention and enthusiasm!

So from the beginning to the end, the initiative is firmly in your own hands!

No matter how powerful your big name is, you can't influence this pattern.

For this world, Lu Yu is no different from a BUG level existence!

There can be countless "NIKE" in the world, but Lu Yu only has one!

The truth is so true!

...

In the living room.

The two sides confronted each other, and Joyce couldn't leave his eyes for a moment.

After a long time, Lu Yu smiled and wrote lightly: "Mr. Joyce, you misunderstood. I just want to think about it again. Or it's not too late for us to talk when you can come up with a more specific plan? What I care about is not Superficial benefits, but whether we can reach a deeper level of cooperation, so..."

Hearing this, Joyce let out a long breath, looking a little regretful: "Okay...but anyway, I am very excited and honored to see you with my own eyes today!"

After speaking, he stood up again and shook hands with Lu Yu: "Even if we don't reach a cooperation this time, my family and I will still support you forever. Mr. Lu, I have another request, I hope you can agree! "

"what?"

"My little daughter, I like you very much. If he knows that I took a photo with you, he will be very happy! Is it convenient for you?"

"Small, no problem."

After posing for a group photo, Joyce said that they will start to supplement the details of the contract immediately, waiting for his good news, and repeatedly asked Lu Yu, please be sure to think about NIKE!

After a group of people left.

Looking at Lu Yu in front of the window, Anna smiled helplessly and shook her head slightly.

The expression is quite complicated.

$200 million contract...

If it were an ordinary person, I'm afraid they would have to nod their heads immediately.

After all, it is not a small amount.

But this guy was surprisingly calm, speaking and behaving as usual.

Is it full of confidence?

Or do you have other plans?

or...

Hey.

It's really special!

No matter how much Anna thought about it, she couldn't understand it, so she simply stopped thinking about it.

...

The meeting with NIKE is over, and the trip to New York can be regarded as coming to an end.

In the afternoon of the same day, with the assistance of branch staff, the whole team returned to the headquarters immediately.

After arriving in Washington, Lu Yu uploaded the edited version of the video to domestic video sites, and then took the time to register the patents for surfboards and flight suits.

The registration of international patents is relatively troublesome, but it is also more convenient than on earth.

The process is very simple.

As long as you have a passport, personal account certificate and a letter of introduction from a relevant institution, it is OK.

Compared with domestic patents, the time limit of international patents is also very impressive.

Normally, the validity period is extended until 70 years after death.

After registering the patent and completing the relevant follow-up work, it was already late at night. Lu Yu packed his backpack and was about to go back to the hotel when he bumped into Anna head-on.

Lu Yu asked: "Hey, what's the matter?"

She was holding a document, her face was ugly, and she kept silent.

Lu Yu felt that something was wrong, so he continued to ask: "What's wrong?"

"You know... you're in big trouble!"

Getting into big trouble?

Do not make jokes.

What could be more troublesome than live broadcasting to die?

Lu Yu shook his head and smiled, not caring at all: "It's okay, because I am a trouble in itself."

Seeing that Lu Yu had no special reaction, Anna paused for a moment, then suddenly smiled and said, "Well, to tell you the truth, someone came to the door again."

"what?"

Anna glanced at the sports watch on her wrist, and said solemnly:

"In just a few hours, I received cooperation emails from many brands, ERYX...and MBIA..."