The Ultimate Live Superstar

Standing at the door, Anna talked about more than a dozen international sports brands in one breath, which really shocked Lu Yu...

So, he stopped Anna's introduction, took a look at the mail and fax in her hand, and murmured: "Oh my god...you are right, this is really a big trouble..."

"They can't wait to meet you, what should I do?"

"Let's talk about it at that time. Now I just want to relax... You can arrange the specific time, but it's best two weeks later."

"why?"

"Because in the past few days, I am going to go back to China to deal with some things."

Anna nodded: "Okay, leave the matter here to me. What time flight do you need?"

"Tomorrow morning."

"it is good."

"thanks."

"You're welcome."

...

Back at the hotel, Lu Yu simply packed his luggage.

Had a good night's rest.

Early the next morning, he bid farewell to his colleagues in the United States. He took the special car specially arranged by Discovery Channel to the airport, and returned to Huaxia on the first direct flight to Jiangnan.

On the first day at home, Lu Yu did nothing and was jet-lagged all the time.

After getting used to the time, he basically spent the next few days in the studio, planning to expand the store and launch new issues.

In the recent period, with the popularity of the live broadcast, the business of the studio is also very good.

All kinds of skateboards and equipment were once sold out.

In addition to skateboards, more and more people have been asking about surfboards and wingsuits on the website recently.

However, due to the particularity of the flight suit, this equipment is far from being mass-produced.

Even if it really wants to develop, it will be a long and complicated process.

In this world, even skydiving has not been popularized.

Let alone wingsuit flying.

The reason why people are interested in this sport is nothing more than subjective feelings.

Lu Yu decisively abandoned the flight suit, and was going to focus on surfing first.

No matter how you say it, surfing is also a sport that is in the same line as skateboarding.

Relatively speaking, it is relatively easy to accept and popularize.

Even people without any foundation can wear gorgeous beach shorts and bring their own boards to practice and play in the sea.

Don't have to stick to too many things.

The risk is also within the acceptable range.

Soon, after having this plan, Lu Yu immediately contacted Lifeng OEM and told them his thoughts.

Boss Zhou must be open to anyone who comes for business, so he negotiated the price with Lu Yu on the spot.

Because of the previous cooperation as a foreshadowing, everyone has become familiar with each other.

Zhou Li is a shrewd businessman with a long-term vision.

In order to maintain a long-term cooperative relationship with Lu Yu, this time he gave a huge discount!

Compared with the previous price, it is several percent cheaper.

After negotiating the price, Lu Yu immediately purchased the design drawings of the surfboard in the system.

Then I checked the 【Master's Guide】, turned the specific production process into written text, and sent it to Mr. Chen.

The production process of a surfboard is much easier than that of a skateboard.

The only troublesome place is the production of various accessories.

What kind of foot ropes, various types of rudders, special wax blocks, anti-skid surfaces, etc., all need to be carefully considered.

Secondly, the related peripheral props are also varied and diverse.

Not to mention the most basic ones such as surfing suits and winter clothes, but the waterproof backpack can be designed in several styles according to the different storage properties of long and short boards.

Thanks to the help of [Master Guide].

Otherwise, with so many things, even if I sort them out for a month, I'm afraid I won't be able to figure them out...

...

After processing the order, Lu Yu hired a team of professional network technicians to enrich the operation process of the studio.

Let's expand the store.

Definitely a two-pronged approach.

In the Internet age, the priority of physical stores is definitely not that high.

Therefore, it is natural to take the online business first.

And because a new product has been added, the first thing to do is to unlock the product category on the homepage of the official website to create momentum for the new product.

Secondly, in order to construct one's own thoughts and ideas, the propaganda of other movements is also indispensable.

There should be, there must be!

Another one, and most importantly, the face project must be in place!

Most of those who like extreme sports are young people, and while taking into account pragmatism, the appearance must not be less!

The slogan should be loud, and the brand should be beautiful!

As for expanding entities.

It's not something that happens overnight.

Because the entity Lu Yu mentioned is not a small shop, but an outdoor brand covering extreme sports patents, equipment, clothing, supplies, experience items, etc.!

Funding is not an issue.

But get your head straight.

After all, let’s build a blueprint first!

Then break through one by one!

With a plan, action is not far away.

...

America.

portland.

Portland is a veritable "Sneaker Holy Land"!

There are nearly 800 sports brands and outdoor product companies gathered here all over the world!

at this time.

In the SPORTS Industrial Park.

In the building of Adidas (USA) headquarters.

Michelle, who was the marketing director of North America at the time, was worrying about one thing while looking at the reply email in the mailbox.

A few days ago, they sent an invitation letter to Lu Yu for cooperation, but they finally got a reply that they would not be able to meet each other until two weeks later...

Although the matter is not yet conclusive, Michelle's heart has always been in a state of anxiety because of the imminent movement of the neighbor next door in the past few days.

According to reliable sources, in order to win over that crazy Huaxia man, they have already offered an endorsement contract worth 200 million US dollars!

This incident has been widely circulated in the circle, and it is very serious.

If true, this is definitely bad news for adidas...

Because Michelle believes that no one will refuse this award!

Even if he can go to heaven and earth, I'm afraid he won't be able to.

And just as Nike noticed Lu Yu, Adidas also made moves.

However, they were still a step behind,

In the end, in order to remedy the situation, the management of the U.S. headquarters communicated with the Deguo headquarters as soon as possible, and offered Lu Yu more favorable conditions than Nike.

It's a little bit of a failure or success.

But the result in exchange was to postpone the meeting...

...

In recent years, the battle between Nike and Adidas has become more and more intense.

It is not uncommon to scramble for the market and the spokesperson.

Now, seeing Lu Yu as a signboard that can consolidate the market and expand its strength, no one will give in to anyone.

Unlike big-name football stars, Lu Yu's fan audience and influence are already very impressive...

It is not uncommon for a single live broadcast to break tens of millions of popularity.

Such a big cake, who wouldn't want to take a bite...

As long as you grab it, you can bring yourself infinite benefits!

"call--!"

Turning off the email, Michelle took a long breath, picked up the phone, thought for a long time, and finally dialed a number.

After a long time, a woman's voice rang through the receiver.

"Hey?"

Hearing someone responding, Michelle immediately said: "I'm sorry, Ms. Anna, I apologize for my presumptuous behavior, and please forgive me..."

"you are?"

"Oh, I'm the person in charge of the Adidas US headquarters, and my name is Michelle."

"Um... I got your phone number from other channels, I know it's a bit reckless, but there is one thing, I really want to get your reply immediately - when can we meet with Mr. Lu ? Well, yes, I want to talk about the endorsement..."

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