Rewrite the Technological Landscape

The end of the first day of the conference was the Hongmeng mobile phone conference that has become a habit.

The first suspense left by Hongmeng 8 to the market is also something that the semiconductor market is very concerned about. Meng Qian revealed the final answer on the spot.

M8 uses a 14nm process.

In the first half of this year, everyone has accepted the fact that computer CPUs are still unable to advance to 14nm, so everyone pins their hopes on mobile phone processors.

Intel said that it will launch the Astro Boy processor with 14nm process at the end of the year, and Dafeng Group directly used the 14nm M8 on Hongmeng 8.

Although it still failed to overtake computer CPUs, Gale Semiconductor maintained its lead in the field of mobile phone processors.

For mobile phone users, this news is actually once again proving that Hongmeng is leading. It will not cause too many waves, but it will have a far-reaching impact on the semiconductor industry.

The process dispute has become a symbol of the semiconductor competition, especially in the field of mobile processors. Almost half a year is enough to lead the product performance by one generation. For chip design companies and chip procurement companies, they have to consider that in order not to offend Intel, they would rather The product lags behind or offends Intel for the sake of product leadership.

Therefore, as long as Gale Semiconductor maintains its lead, it will put pressure on Intel in all aspects.

Especially when overseas companies want to consider this issue, Huaxia companies don't have to consider this issue at all, and all orders are dumped on Dafeng Semiconductor. If Intel doesn't want to think of a way, the allies will not be able to hold on.

Going back to Hongmeng 8 itself, Meng Qian mentioned that this year’s Hongmeng 8 has three major highlights in addition to the progress in processor technology, "The first highlight of Hongmeng 8 is also a change. The evolution of facial recognition, we changed from 2D facial recognition to It became 3D facial recognition."

Meng Qian explained the working mode of 3D facial recognition, "When an object is approaching the mobile phone, the distance sensor in the deep-sensing camera will first judge whether there is an object approaching.

Then, after it is confirmed that there is indeed an object approaching, the built-in flood sensing element will scan the object in detail, and then the infrared lens will receive the information, which will be further transmitted to the chip neural network system for preliminary judgment.

After judging that the person who is actually approaching is indeed a human face, the infrared structured light will obtain more specific spatial depth information, and then complete the entire process of face recognition.

Therefore, 3D facial recognition will be more secure than 2D facial recognition. "

In fact, 3D face recognition also has its drawbacks, but Meng Qian did not mention that this switch to 3D face recognition has a deep meaning, and the market will understand in the future.

"The next bright spot is our battery life. This year, we have comprehensively built a battery life solution from the three perspectives of processor, system, and battery. Compared with Hongmeng 7, our battery life has increased by 20%."

After Meng Qian finished talking about the battery life, everyone at the scene was a little confused, because this year, smartphones have started to work hard on battery life, and basically the battery life of other phones except Apple has been greatly improved.

Since the battery life of Hongmeng 8 can be taken as one of the three highlights, everyone thought that it would be worthy of Hongmeng 8 if it was increased by at least 50%, but it turned out to be 20%, which is somewhat disappointing.

But when Meng Qian mentioned the third highlight of Hongmeng 8, everyone understood.

Because Hongmeng 8 actually uses a 4K screen.

In 2014, when 2K screens were still rare, Hongmeng 8 was directly launched on 4K screens. This was an absolute shock to the industry, and it was also an absolute gamble for Meng Qian.

Why is it a gamble? First of all, 4K is only a resolution. Whether the screen is good or not, you must also consider many factors such as color gamut, color accuracy, and viewing angle. Needs to be improved across the board.

Secondly, the 4K screen is very power-hungry and takes up a lot of computing power, which is a kind of pressure on the processor. To do this when the battery life has become a common problem for smartphones, it will be an extreme problem for the battery life of Hongmeng 8. Big drag, everyone also understands why Hongmeng 8 only increased battery life by 20%.

In this way, compared with other mobile phones, the battery life of Hongmeng is a bit unbearable.

At the same time, the production cost of 4K is very high, and the output is difficult to increase. Therefore, Dafeng Group has the world's top screen manufacturing capabilities, otherwise it is easy to use 4K screens and the output will be stuck.

Another very important reason is that it is not necessary. In fact, it is not so obvious to the vast majority of users that the mobile phone is hardwired to 4K. It is enough for most users to be able to upload to 2K.

However, Dafeng Group still used its strong internal ecology and comprehensive technology to push out the 4K screen.

Whether this decision is right or not is really hard to say now, but at least why Dafeng Group insisted on installing a 4K mobile phone screen in 2014, everyone will soon understand that this is not just to seize the lead in a concept.

But no matter what, because it is Dafeng Group and because it is Hongmeng, the voice of doubt is actually very small. More people think that Dafeng Group is awesome, and they are already looking forward to the 4K screen performance of Hongmeng 8.

It is so unreasonable to make brand power.

After the introduction of the mobile phone, one of the issues that everyone pays attention to is the price. As the homogenization of smartphones becomes more and more serious, everyone is speculating whether Hongmeng will reduce the price or launch some low-end versions.

The result is not, Hongmeng 8 is still so expensive, and the price is still thriving.

However, there has been a small change in the sales model since the beginning of this year.

"The sales of wireless earphones in the past two years have been very hot, which is a bit unexpected." Meng Qian mentioned the sales volume of wireless earphones. Last year, the price of wireless earphones was 999, and the sales volume exceeded 80 million. "But I also heard that many users It is said that the price of wireless headphones is too expensive, and I want to buy it but I am reluctant to buy it.

For this reason, I specifically communicated with our colleagues in the marketing department about this issue, and finally we made a decision. Starting from Hongmeng 8, we changed our sales model and adopted optional packages. "

A package classification appeared on the big screen, "In the past, our Hongmeng mobile phones came standard with wired chargers, wired earphones, and a power bank.

So starting this year, users can choose, first of all, chargers, users can choose wired chargers or wireless chargers.

For headphones, users can choose wired headphones or wireless headphones.

As for the power bank, users can choose different capacities.

However, the practical problem is to say that in the front, choosing a wireless charger and a wireless headset will add a little extra cost accordingly, but taking a wireless headset as an example, it is half cheaper than buying a single wireless headset.

Hongmeng has been sold to the eighth generation, and we already have many old users. These old users may have multiple charging treasures, multiple charging cables, and multiple earphones at home, but we are also very clear that these products will break or be lost. of.

Obviously, the situation of each user is different. Some users may have five or six charging cables at home, and some users may have broken charging cables at home and are waiting for a new phone.

And each user's preferences are different, and some users just don't like wireless earphones and wireless chargers.

Therefore, we decided to adopt this optional package model. For different users, you can choose the most suitable package according to your actual situation.

And I can tell you, for users who want to use wireless chargers and wireless headphones, this is definitely a bonus, why. "

The price list of Hongmeng mobile phones appeared on the big screen, showing that the prices of the charger, power bank, and earphone cable are all zero, "because when we set the price of mobile phones in the past, these three products were counted as free gifts. .

That is to say, there is no such thing as the sheep's wool. Our mobile phones are always sold at the price of the mobile phone itself, and our earphones and chargers are given away for free.

So we didn't choose not to have this option, because we can't give up the headset without reducing the price.

If the price can be reduced, we are reducing the price of the mobile phone, so if you choose a wireless headset, it is actually equivalent to buying a wireless headset at half the price.

Some people may say, but you do save a charging cable, can't this charging cable be sold.

Friends, there is a thing called supply chain cost. The package model we are launching now has actually increased our supply chain cost, but fortunately we have been optimizing our supply chain system. We can still maintain a relatively low supply chain cost increase when it is within the control range.

If there are too many parameters that change, the cost of our supply chain will increase seriously, which may be the reason why everyone is unwilling to do this kind of thing.

And I can make a very clear promise that our increased supply chain costs are entirely borne by ourselves, and we absolutely did not pass this cost on to new mobile phones.

We just want to provide users with a more humane choice and meet the needs of users in more aspects. At the same time, we just want to give you a benefit. There is no way, we just love users like this. "

There was warm applause at the scene.

This time, Meng Qian did let the company bear the increased cost, but it was not necessarily a loss, because it was actually an advertisement for the company's intelligent supply chain system.

The money lost in the mobile phone supply chain is likely to be recovered from the supply chain system. After the company grows bigger, it must learn to be generous. This is Meng Qian’s deepest feeling in the past few years. Sometimes the more you think about losing money, the more you think about it. Looking back, I found that I made more money.

Moreover, this small change this year has little effect on the price of Hongmeng. It is indeed a benefit for users, but sometimes companies really consider users, and users can feel it.

This is enough.

Thanks for the reward from wandering to Shanghai